Miami Heat Appear To Have Messed Up Gears Of War 3 Hype Train

LeBron James, first you upset the people of Cleveland by abandoning their basketball team. Now you've helped the Miami Heat beat the Chicago Bulls in five games, closing the series out last night with an 83-80 victory. That means there's no sixth game for the NBA Eastern Conference Finals this Saturday.

And that means... no Gears of War 3 campaign trailer premiering on American TV this weekend? It had been planned to debut on TV during Game 6.

Last week, I asked a Gears of War 3 spokesperson what would happen if the series didn't go six. "We'll still premiere the trailer on Kotaku on the 28th. :)" was the reply, emoticon and all.

Guess they better send us that trailer.

If life has unfolded in a way such that you don't reside in the US of A, you can still see the trailer on TV this Saturday. It's supposed to air during the Champions League Finals Match at 9:45 pm GMT on Saturday (5:45 pm Eastern, 2:45 Pacific, like that still matters).

Nice going, Heat.

Top photo by Nam Y. Huh/AP


    James was epic in those final few minutes. Anyone know when we will expect to see the Gears 3 ad during the champions league? Will it only ben shown once? The game kicks off at 5am here in Australia so I'm afraid I might doze off durung the half time break.

      James and DWade were both epic...

Join the discussion!

Trending Stories Right Now