At E3 2009, I distinctly remember Ubisoft CEO Yves Guillemot, talking extensively about the convergence of media, and how important that would be in the coming years. Now, as Ubisoft has announced the creation of a new movie studio, we could be seeing the first steps of that cross media vision in action.
According to Variety, Ubisoft Motion Pictures will be headed up by Jean-Julien Baronnet, former CEO of Luc Besson's EuropaCorp and will focus on adapting Ubisoft's star properties such as Assassin's Creed and Splinter Cell.
Ubisoft has already created their own animation studio, based in their Montreal studio, which has, until now, focused on creating high quality promotional trailers for Assassin's Creed and Splinter Cell - we're curious to see how Ubisoft's plans come together in the coming years. It seems like the foundations are being created for something big, across various types of media.
Ubisoft launches film, TV shingle [Variety]