What The Hell Is Going On With EB’s Website?

Electronic Boutique is Australia’s largest specialist video games retailer, and currently their website is beholden to some bizarre takeover. We have very little idea what it means – but it seems like they have some sort of announcement incoming.

When you first head on the website, this appears:

And when you click on that image, it’s followed up with this:

Which is some sort of keyboard. If you click on any letter on the keyboard, the site comes up with this image:

The music playing in the background is taken from the opening of the Fourtet song, ‘My Angel Rocks Back and Forth’.

To be honest we have no idea what this whole thing is about – at first we wondered if it may be related to the release of Escalation, the Call of Duty: Black Ops map pack, but that announcement has come and gone.

If we were to speculate it’s more likely related to some sort of reboot of EB’s online store. When compared to other online stores, and even the online store of other major retailers like Game, EB is lagging behind. It could be that this is part of some viral marketing campaign to help raise awareness of their online store in anticipation of some sort of relaunch.

The campaign appears to be called ‘What Where When’ – ‘www’. So we think it definitely has to do with EB’s online presence in some way.

Thanks to everyone who sent this in.


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