And You Will Know Mario Games By The Colour Of Their Boxes

In Japan, Nintendo has a practice of releasing more mature titles in black boxes. In America, pretty much the opposite is about to happen.

From now on, a range of Mario’s DS games in the US will stand out on the shelf with a bright red case, drawing the eye of the customer towards the fact that, hey, these games are probably better than most of the other ones.

It’s an interesting branding strategy on the part of Nintendo, though, because between the black Wii boxes and now this, it opens the door for a whole rainbow of plastic game boxes. Green for Zelda, orange for Metroid…something for Tingle.


The Cheapest NBN 1000 Plans

Looking to bump up your internet connection and save a few bucks? Here are the cheapest plans available.

At Kotaku, we independently select and write about stuff we love and think you'll like too. We have affiliate and advertising partnerships, which means we may collect a share of sales or other compensation from the links on this page. BTW – prices are accurate and items in stock at the time of posting.

Comments


4 responses to “And You Will Know Mario Games By The Colour Of Their Boxes”

Leave a Reply

Your email address will not be published. Required fields are marked *