Battlefield 3 Reaches Out To 4chan With… Dinosaurs

When Activision stuck its head in the hornets nest to find out what the online community at 4chan thought about Modern Warfare 2 on the PC, it got what anyone else would have told them they’d get: stupid answers.

Namely, an endless stream of people saying that Modern Warfare 2 sucked because it didn’t have any dinosaurs in it.

Fast forward a few years later and rival publisher Electronic Arts figured that was a demographic it could actually go after, inserting a dinosaur prominently in the most mind-blowing clip of E3 2011 then tweeting the backstory just to be clear everyone was on the same page.

Petty, perhaps, and catering to trolls is not the kind of business a business should be getting into, but in this instance, it’s cool, because tanks are cool and dinosaurs are even cooler.

gustavhalling @ Twitter [via Dtoid]


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