Great Ads, If Not Great Games, Coming To Xbox 360 Kinect

Soon Xbox 360 gamers will be able to get some use out of their Kinect: Interacting with a new suite of multimedia advertising set to hit the console and its $199 peripheral next year.

The new ads will enable gamers to send tweets and emails about their favourite ads to their friends and family just by speaking at the console, the New York Times reports. The natural user-interface ads will be located on the console dashboard, embedded in games and other video content, the newspaper reports.

Other neat ad-impregnated features include the ability to say "Xbox Schedule" to have a console send a reminder of a television show or event to a gamer's mobile phone, say "Xbox Near Me" to have a map of nearby retail locations sent to your phone or wave your hand around to vote on things in advertising opinion polls.

The new 360 offerings for advertisers are set to be presented today at the Cannes Lions International Festival of Creativity, an annual conference for advertisers and marketers, the paper reports.

Maybe one day they'll figure out a way to build some of those neat features into a video game.

With Xbox's New In-Game Advertising, Engagement Is the Goal [New York Times]


Comments

    So sick of the negative opinionated tone of the US editors in regards to Kinect. Just report the details and let gamers voice their opinion - there is enough negativity in the media towards gaming as it is...

    @PsyKoMunky

    Except their negative opinion is justified. Kinect is a great technology mired in useless games and crap.

    Maybe one day they'll release the voice control in Aus and I'll actually consider getting one.

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