The Creative Assembly Now SEGA Studios Australia - Working On London 2012

It used to be called The Creative Assembly, and was behind games such as Rome: Total War and Medieval II: Total War, but now SEGA has announced that the development studio, based in Brisbane, is being rebranded as SEGA Studios Australia - and it has a nifty new logo to go along with it.

“SEGA is hugely proud of its internal development studios” commented Gary Dunn, Senior Vice President – Production, SEGA Europe and SEGA America. “SEGA Studios Australia has been involved in the development of some of SEGA’s most successful games; this new corporate image will not only reflect their development heritage but also the exciting new times ahead for the team”.

But what is SEGA Studios Australia currently working on? The newly announced London 2012: The Official Video Game of the Olympic Games, apparently, which will hit stores in 2012. It's a bit of a change from the titles the team is used to working on - the leap from RTS to sports is sure to be an interesting one.

The studio is also recruiting, and you can find the openings here.


    Warner Street in the Valley, nice little place.

    So which department is working on the recently announced Aliens title?

      Sega does not have a internal studio working on aliens colonial marines. Its being developed by one of gearboxes studios to be released in 2012....

        Also confirmed creative assembly does have a department working on a alien title within their studio. Not alot of info as of yet...

    I hate it when a studios identity is killed. They are now basically just a number

      It is now confirmed that creative assembly is working not only the Olympics & total war game. But also working on a alien game based of the original movie in collaboration with the original director of the first movie (sir ridley Scott)..hope the game turns out to be a great game.....

    “SEGA is hugely proud of its internal development studios”

    Apparently not proud enough to let them keep their own name/identity...

    I'd be a little pissed If i'd been working at Creative Assembly all this time. Heck 2K tried this with Irrational and the had to switch back after it didn't take, although the Aussie part of Irrational is still 2K Australia.

      Actually, the 2K moniker stuck fine, but the higher-ups wished to differentiate the studio from the other 2K studios after the success of Bioshock. On top of that, 2K Australia is now also called 2K Marin (sadly), mainly because the two teams work together on most (if not all) of their projects, so it was decided to have the two studios under the one banner.

    This is good news.

    Odd change of track, but they're generally very good developers.

    I loved Rome and Medieval II, Olympics definitely isn't my thing but hoping it goes well anyway.

    The creative assembly was a nice name, terrible shame.

    so finally australia is stepping up in the gaming world. is this headquartered in fortitude valley?

    Screw you Sega. Creative Assembly was a good brand identity, with a long and storied history. Now, it's just another faceless cog in a big machine, and as if to drive the nail home further, they're tasked with farting out a licensed olympics game.

    Anyone else think it should have at least been called "Olympics: Total Competition"?

    I'm fairly sure that Creative Assembly have made sports games before though, I think they did rugby & afl ones a decade or so ago

    All Olympic Games, All of them... Fail


    Well they're not looking for any character artists, so I'll won't apply there yet hehe

    Creative assembly still exist in the UK. As far as I know the Australian studio was originally set up by guys from the UK who wanted to move to Aus. The UK office is the main one making the total games(I think). I don't mind the name change.

    Some of you who are spouting vitriol may want to consider what the studio is making, and what branding for the studio will best serve their goals for that.

    Sega have a rich history of making sports games.

    Creative Assembly have an incredibly limited history of making sports games, and that was over a decade ago.

    The last time the Brisbane studio worked on Total War was four years ago now, with the franchise now entirely run out of the UK.

    Considering all the above, this should neither surprise nor upset anyone.

    They should use their expertise to make London Olympics a real time strategy games. Or at least, anything but the very minor advance on every previous Olympic game, as is expected of it

    I'm personally not a fan of the re-branding, but it's not a particularly significant issue. Firstly, a couple of issues to clarify based on comments I've seen:

    1. Creative Assembly Brisbane's last Total War game was Medieval II: Kingdoms, having completed Medieval II: Total War earlier. Personally I think it's a shame they're working on a licenses sports game which will, likely, be rushed and under-funded. Still, we can only wait and see.

    2. I have no definitive answer on who's developing the Alien title, but from what I can gather a new UK-based location will be established for the project, while the current studio will continue to work on Total War.

    What I feel is the worse issue here is the underlying story, and some comments made by Gary Dunn. Basically, CA Brisbane created the 'Stormrise' game that, regrettably, wasn't the best and misfired. I won't bother with analysis as to why, that it failed is enough. What is concernin are the comments from Mr. Dunn:

    "I suppose I can jump in there. We divested the Brisbane studio from the Creative Assembly stewardship, and we'll be making an announcement within the next few weeks about what they're working on next. Suffice to say since Stormrise's completion, the studio down under has been heavily invested in, entirely new leadership team from the likes of EA, Ubisoft... the people who made Stormrise aren't the people who populate, at least the leadership, that studio. There's a new set of standards in place, they're doing a very different game."

    Seems to imply they busted out the axe and cleaned house to bring CA under the SEGA brand in more than just name. Still, I'd be interested to hear from someone closer to the source.

    Does this mean we can have that awesome sega theme park back? :D

      Sadly, that just isn't possible. The building Sega World was based in was torn down recently, and before that the only thing left over was a (decidedly average) arcade that used to be the merchandise store back when Sega World was still operating. They even had the gall to remove the 'E' from the building's logo so that it became the SGA building, back before they demolished it.

      Sega World was truly awesome though. I still have very fond memories of the place (I still have two of the cards that you used to store credits on, as well as various bits of merchandise).

      Sad to hear the building is being demolished - I was part of a party production group called Artcore that threw several large-scale dance parties there after it was no longer open to the public and gutted, etc. Was an amazing venue for that sort of thing.

    Dan Toose will be gobsmacked! hahaha awesome

      No I won't, honestly :P

      And in case it's not obvious, my comments here are entirely my own, and not made on behalf of Sega... Though if they asked me to, I'd be happy to do so, because as a developer who wants my project branded as appropriately as possible, and that's what's happening.

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