In most movies about drug addiction, this happens: a dealer will give you the first hit for free, thus setting in motion a spiralling morality tale of physical and spiritual decay. Blizzard's latest move, providing gamers with a World of Warcraft Starter Edition, allowing new players to play for free right up until they hit Level 20. In short - they have become that drug dealer. The first hit is free, man...
This is genius on the level of a Blofeld or Krang from Teenage Mutant Ninja Turtles - a cruel, insidious genius that will leave you broken and penniless. By the time potential players hit level 20 they'll be too far gone. The credit card details will come out of gamers' pockets like a long forgotten instinct, they'll hand over the money without thinking... and before you know it you'll be crawling on the street missing your original teeth and possibly an arm like Jared Leto in Requiem For A Dream.
Genius. Actually, make that ingenius.
Alright - further details on this free until level 20 scheme can be found in the Blizzard store. Don't say we didn't warn you.
Thanks MTV Multiplayer