Today in Tokyo, Nintendo president Satoru Iwata addressed shareholders regarding the Nintendo 3DS. For Nintendo, things have been better.
According to Tokyo-based security analyst David Gibson at Macquarie Security, Iwata said that the price cut was to help retailers decide on their Christmas plans and keep developers on board for releasing games. The goal is to regain trust in the Nintendo 3DS.
The 3DS has been subject to numerous game cancelations.
Gibson wrote that Nintendo stated there was a missed opportunity with giving the GameCube a price cut. This influenced Nintendo's decision to move quickly on cutting the 3DS's price.
Iwata said he is taking responsibility for the 3DS, which translates into his pay. "For cuts in fixed salaries, I'm taking a 50 per cent cut, other representative directors are taking a 30 per cent cut, and other execs are taking a 20 per cent cut," said Iwata.
According to Nintendo, the 3DS must offer an experience that mobile phones cannot offer. Iwata did apparently admit that the 3DS is not profitable, but added that costs would go down once output picks up.
Nintendo is looking to further expand into the digital realm, and the company said it had been moving into the digital arena through trail-and-era. This is apparently why the 3DS and Wii U place emphasis on digital downloads and content.
Iwata said that Nintendo has no plans to sell its games to other non-Nintendo platforms, something Nintendo has said in the past.
In a recent letter, Iwata wrote at this current time, it's necessary to make a "big change" to alter the state of affairs.
"We decided that if we take brave measures now," Iwata wrote, "there's high likelihood that a many players can enjoy the Nintendo 3DS in the future."
任天堂・岩田社長の役員報酬も50％値下げ [Kotaku Japan]