Nintendo President Takes Blame For 3DS, Getting 50% Pay Cut

Today in Tokyo, Nintendo president Satoru Iwata addressed shareholders regarding the Nintendo 3DS. For Nintendo, things have been better.

According to Tokyo-based security analyst David Gibson at Macquarie Security, Iwata said that the price cut was to help retailers decide on their Christmas plans and keep developers on board for releasing games. The goal is to regain trust in the Nintendo 3DS.

The 3DS has been subject to numerous game cancelations.

Gibson wrote that Nintendo stated there was a missed opportunity with giving the GameCube a price cut. This influenced Nintendo's decision to move quickly on cutting the 3DS's price.

Iwata said he is taking responsibility for the 3DS, which translates into his pay. "For cuts in fixed salaries, I'm taking a 50 per cent cut, other representative directors are taking a 30 per cent cut, and other execs are taking a 20 per cent cut," said Iwata.

According to Nintendo, the 3DS must offer an experience that mobile phones cannot offer. Iwata did apparently admit that the 3DS is not profitable, but added that costs would go down once output picks up.

Nintendo is looking to further expand into the digital realm, and the company said it had been moving into the digital arena through trail-and-era. This is apparently why the 3DS and Wii U place emphasis on digital downloads and content.

Iwata said that Nintendo has no plans to sell its games to other non-Nintendo platforms, something Nintendo has said in the past.

In a recent letter, Iwata wrote at this current time, it's necessary to make a "big change" to alter the state of affairs.

"We decided that if we take brave measures now," Iwata wrote, "there's high likelihood that a many players can enjoy the Nintendo 3DS in the future."

任天堂・岩田社長の役員報酬も50%値下げ [Kotaku Japan]

(Top photo: 任天堂)

Comments

    I really would hate to see Nintendo go the way Sega did post Dreamcast, would be a massive loss to gaming. Good to see they are taking action for once

    Seventh paragraph, first sentence.

    "Trail-and-era"?

    I think you mean "trial and error", surely.

    By "trail-and-era" I think you mean trial and error, right?

      yeah id just like to point at that im 19 and by no means a genius, but jesus christ kotaku articles are RIDDLED with spelling/grammatical errors lately..

    It's probably getting stale, but again, I'd still be happy to pay roughly $350 + Game if the console was backed by quality software. Maybe towards the end of the year with the release of titles (which should have been seen at launch) of AAA quality, then the 3ds will hopefully get a leg up.

    However, it won't be as popular as the DS originally was as it seems, but that doesn't mean it can't be successful. This price drop is probably a step in the right direction for the new comers coming up to the later releases this year.

      This.

      The thing that stopped me getting a 3DS early was the horrible lineup. It's also what is stopping me getting one currently.

    I think Nintendo is being over-confident about this.

    hardware price is not as big a barrier for me as software prices are.

    They really don't seem to get that many of us have been trying super cheap, and increasingly, high quality games on ios and android platforms. Like it or not, they are competition for our gaming dollars, and entertainment time.

    on the plus side, I was happy to hear that Yoshis Island is finally going to be available for download -yay! More classics please -including GB, VB, and SNES!! This is a big potential point of difference for Nintendo -a huge, easily ported, back catalogue of exclusive classics. But if it's not avaialble, I ain't able to give them my monies. Meanwhile, I keep giving money to apple devs.

    "According to Nintendo, the 3DS must offer an experience that mobile phones cannot offer."

    "This is apparently why the 3DS and Wii U place emphasis on digital downloads and content."

    So hang on Nintendo, are you daft? Don't mobile phones/devices/ipad's etc. do digital downloads and content? How about some decent games that aren't just a 3D cash grab and/or re-hash.

    I wish they'd knock their hardware business on the head and just make and release their admittedly good games for other, better, consoles. I don't want to have to shell out the cash ever again on a Nintendo system, just to play Nintendo games on it....as seems to be the case when I've bought Nintendo machines in the past.

      I wouldnt hold your breathe on that happening anytime soon.

      Nintendo profited handsomely on the Wii & DS so a little bump in the road so to speak wont have much of an effect on them.

      All Nintendo has to do is get all of their resources into fixing the problems with the 3DS and make sure this doesnt happen to the Wii U. Atleast this hiccup shook them up and made them realise that despite their previous success, nothing is guaranteed in the console industry, just take the playstation brand as a prime example.

    For me it's the nintendo habit of releasing a vastly superior version of the same handheld a year later. I'm happy to wait

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