“We already have very strong indicators that Saints Row: The Third will be our best pre-order title ever,” claimed UK marketing director Jon Rooke speaking to MCV. “Homefront was our last best one, and we are now well ahead of the curve with this title.
“Since we’ve started this Genki activity, we’ve seen our rate of pre-orders increase dramatically week-on-week. That’s not a pattern we’ve seen this early in a product before.”
Yes. Dance explosions.