I can't shake the feeling that this a not-so-subtle shot at Activision and its policy of releasing new Call of Duty games annually, but in an interview with Gamerzines Patrick Bach from DICE has claimed that they won't follow suit.
"The business goals for us are not to release a game every year," he claimed.
"EA would never force us to release a game every year. I think that would dilute the vision of the franchise, and you will eventually kill the franchise by doing that."
Yet part of EA's business model involves annual sports updates, which is different market to an extent, but still...
And as easy as it is to target Activision, it looks like its policy is paying dividends - recent figures released by Activision state that Call of Duty: Black Ops has sold 25 million units, with Modern Warfare slightly behind at 22 million. Big numbers indeed.
You can't help but feel, however, that Modern Warfare 3 will be the true litmus test for the brand - created by a stripped down, makeshift Infinity Ward, with a core audience tiring of the formula, and stiff competition in the face of Battlefield 3. It's going to be an interesting Christmas period, that's for sure.
Annual Battlefield 'would kill the franchise' - DICE [Gamerzines]