That time is fast approaching, the time when - post a gaming drought - it rains AAA titles and our wallets cry to the heavens for sweet relief. Plenty have lamented the crazy end-of-year rush for the Christmas dollar, but Bethesda's Pete Hines, think it's "healthy for the industry".
"It's probably healthy for the industry because the industry gets a lot of attention when there's all these things happening, just like the movie industry gets a lot of buzz when there's a bunch of really big things at the movies and everyone's talking about them all," claimed Hines.
He did concede, however, that it's unfortunate for the games that get lost in the mix.
"It's probably not healthy for everyone who has one of those titles, because as you rightly pointed out usually someone gets the short end of the stick. Someone ends up falling short and not doing quite what they expected to do."
With Uncharted 3, Skyrim, RAGE, Assassin's Creed: Revelations, Modern Warfare 3, Battlefield 3 - the list goes on - it could be an expensive one for consumers, and there could be more than a few casualties.