EA Labels president Frank Gibeau, in an interview with CVG, has stated that he believes that the "Vita has a better chance" than the 3DS at launch. The reason? A stronger launch line-up and a more flexible feature set.
Gibeau does acknowledge, however, that the market has evolved, making it difficult for any dedicated handheld device to succeed.
"I think that part of the videogame business is tough right now," said Gibeau, "because they have had some significant competition come in that was totally disruptive, and that was the smartphone.
"I think [Sony has]got a shot because they have some really unique innovation in the control scheme, the technology and the screen. It's got a lot of social features now so that you can actually communicate with your friends and be social."
According to Gibeau, EA will definitely support the device.
"I think Vita has a better chance because it has a stronger title slate at launch," he claimed. "PSP's had a great run in Europe as a device, it seems to have reached a much larger audience here than it did in North America. So I think they've got a good shot. We're going to publish a few games on it and see how it develops."
Personally I'm looking forward to the Vita launch. With it's definitive feature set and processing power, it really does feel like something of a last stand for dedicated handheld devices and I hope it succeeds -- I like handheld gaming and I need my buttons!