Long Live Play, Long Live Flaming Crossbows, Long Live Kevin Butler

Like a flaming crossbow bolt casually launched at gigantic rooftop slogan, Sony celebrity spokesmodel Kevin Butler returns to launch the "Long Live Play" marketing campaign.

Last week PlayStation 3 advertising fans were concerned by Twitter reports that celebrity spokesmodel Kevin Butler had left Sony for Economy Flooring, his uncle's flooring startup. Luckily for Sony ad-fans, Economy Flooring only exists in Butler-space, and now it doesn't exist at all. Jack Tretton is once again the boss of him.

Taking a cue from Butler's inspirational speech from E3 2010, "Long Live Play" is a celebration of the gamers that will be advertised at during the campaign. It replaces the "It Only Does..." campaign, which got a little out of hand during the PlayStation Network hacking incident earlier this year.

Long Live Play [PlayStation Blog]


    God damn i hate advertising, but i love the k-but.

    You know, a flaming crossbow would make for a nice bundle item, Sony...

    I have a PS3, but KB could convince me to buy 3 more in a heartbeat.

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