Sony Under Pressure To Reduce The Price Of The PlayStation Vita?

The PlayStation Vita won’t be heading to our shores in 2011, with the first batch being releases in Japan only, but in the wake of Nintendo’s 3DS price drop, many Japanese analysts are claiming that Sony should follow suit, reports Bloomberg

Yet Kazuo Hirai claims no such price drop is necessary.

“We have a very good product at a very affordable price,” he claimed. “There’s no need to lower the price just because somebody else that happens to be in the video game industry decided they were going to.”

But some analysts claim that Sony must consider a drop or risk failure in a rapidly shrinking handheld market.

“Gamers are increasingly anticipating Sony to lower prices, especially after the 3DS cut,” said Hideki Yasuda, an analyst at Ace Securities Co. “Sony is under major pressure to cut the price of the Vita or risk a major failure.”

In this respect Nintendo’s decision to drop the price of the 3DS may end up being a clever pre-emptive strike. The PlayStation Vita is already great value for money, considering the tech, but following the 3DS price drop it has become the premium, expensive handheld alternative. It’s difficult to see Sony dropping the price, considering it already feels relatively low considering.

Are you guys planning to pick up a PlayStation Vita?

Sony Under Pressure to Lower PlayStation Vita’s Price After Nintendo Cuts [Bloomberg]

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