Rumours that US cable providers Comcast and Verizon are on the verge of a deal with Xbox 360 to use the console as a cable box have been circulating for weeks. Today Bloomberg joins the crowd, citing their own sources.
The article, which cites people with knowledge of the situation, says that the service could hit as soon as next week. It goes on to describe the streaming service as something that would require people to "prove" they already are customers of Comcast's XFinity or Verizon's FiOS. That makes me think this might be something akin to XFinity TV's iPhone app which allows you to browse and stream free on-demand offerings but not live television.
We'll continue to follow this story as it evolves.