There will be more than 20,000 midnight launches next week to kick off the release of Xbox 360's Gears of War 3.
Among the events is a Times Square party at the Best Buy Theater in New York featuring Big Sean. Launching September 20 worldwide, Microsoft says the game is the fastest pre-selling Xbox exclusive in history.
"This is by far the biggest, most polished, and most ambitious game we've ever made," said Epic's design director Cliff Bleszinski. "I've been lucky enough to work on some big games throughout my career, but 'Gears of War 3' represents a crowning achievement for our team, and we can't wait to share it with fans next Tuesday."
The launch celebrations kick off in New York City at a marquee event at the Best Buy theatre in Times Square, to be broadcast live during a special episode of GameTrailers TV featuring special guest Aisha Tyler, and airing from 11.30pm — 12.01am local US time on Spike TV.
Attendees will be among the first to play "Gears of War 3" before it hits retail shelves at midnight, compete in tournaments for exclusive prizes, meet the game's developers, and see an exclusive concert in the Best Buy Theater featuring VMA Best New Artist nominee, Big Sean. Fans in the New York area will also be able to participate in a scavenger hunt to secure VIP access to the event and win coveted "Gears of War 3" swag, including Limited and Epic editions, and more. Check www.gearsofwar.com later this week for scavenger hunt details.
"Game launches like 'Gears of War 3' represent the type of event that happens a couple of times each year that brings out fans in masses to celebrate," said Chris Homeister, senior vice president and general manager of the home entertainment group at Best Buy. "We're thrilled to partner with Microsoft to host a launch celebration at the Best Buy theatre in Times Square, and we're committed to making it an unforgettable event for the fans."
Here's a rundown of Australian midnight launch events:
· EB Games EB Games will host midnight launch events at 73 locations across Australia, including their launch headquarters at MacArthur Square Mall.