What's happened in the business of video games this past week...
QUOTE | "Nintendo would cease to be Nintendo." - Satoru Iwata once again says, despite mounting pressure, that his company will "absolutely not consider" smartphone development, which goes against Nintendo's philosophy.
QUOTE | "Gears 3 is better on every level." - Epic's Cliff Bleszinski voices his displeasure with reviewers who gave the latest Gears a lower score than Gears 1 or 2.
STAT | 71% - That's the percentage of iPad owners in the US who regularly use the tablet for gaming, according to Interpret, which pegs the number of iPad gamers in America at 8 million.
QUOTE | "Switch to digital is imminent." - Chair Entertainment's Donald Mustard talks about the industry's digital future and how he wants to see a console "that could be with me all the time."
QUOTE | "Not competing." - Sony Computer Entertainment Japan president Hiroshi Kawano insists that the PlayStation Vita is not in competition with Nintendo 3DS but that its target is smartphones.
QUOTE | "Rare didn't fall off the map." - Rare studio manager Scott Henson talks about the developer's evolution and great success with Kinect Sports, which sold 3 million copies.
QUOTE | "A smart move." - Activision Publishing CEO Eric Hirshberg comments on the second circle pad add-on for Nintendo 3DS, which should make the handheld better aligned with shooters and the publisher's style of games.
STAT | $US7.2 billion — The forecasted revenue to come from advertising in games worldwide by 2016, according to DFC Intelligence, which says video games are "underutilized" for ads right now.
QUOTE | "PS3 3D games only scratching the surface." - Sony's Mick Hocking remains a huge believer in the potential of 3D gaming, which as a creative medium is still very early days.
QUOTE | "Overall pie is definitely growing." - Analysts Michael Pachter and Jesse Divnich back up Activision Publishing boss Eric Hirshberg's assertion that the shooter market is still growing and Battlefield 3 won't hurt Call of Duty.
STAT | 3 million — The number of copies Warner Bros. has sold of the new, revamped Mortal Kombat, which Warner says is now the best selling console game in the fighting franchise.