Last week, the game's CEO prostrated himself before the mercy of the community last week; this week, EVE Online declared it is offering deep discounts to those whose subscriptions to the sci-fi MMO lapsed before or during the unpleasantness of the summer.
Those subscribers are welcomed back at promotional rates of $US5.95 per 30 days. Yes, many MMOs offer come-back-home inducements in the same price range. This one was sent in an email to EVE subscribers that noted the consumer unhappiness from the summer and promised the CCP team is refocused to developing "core gameplay" elements such as "spaceships."
EVE had a summer in which it appeared to guest star in a Foghorn Leghorn cartoon, stumbling into a deadhole with a poorly conceived game extension, then smacking itself in the face with a rake with plans to offer virtual goods. Many perceived the latter as the introduction of a pay-to-win model, which CCP spent months strenuously denying.