What Is EB World, And Why Are They Giving Me Carrots?

What Is EB World, And Why Are They Giving Me Carrots?

What Is EB World, And Why Are They Giving Me Carrots? EB is launching a new loyalty program for its customers, and it’s extremely strange to say the very least. Headed up by its rabbit mascot ‘Buck’, EB rewards customers for money spent in store, trade values and various other means by issuing ‘carrots’. The more carrots you earn, the more privileges you have. And no – I am not making this up.

The system is clearly tailored to help grow the trade and buy market, with customers earning twice the amount of carrots for buying pre-owned games compared to new releases. Customers can also earn carrots for trading in games.

What Is EB World, And Why Are They Giving Me Carrots?

The reward for earning carrots works a little like frequent flyer points, in that EB World customers receive increased perks the more ‘carrots’ they earn.

What Is EB World, And Why Are They Giving Me Carrots?

The EB World initiative is headed up by mascot ‘Buck’. The following quote comes direct from EB’s website…

Meet Buck If you think all bunnies are cute, sweet and innocent – think again! Meet Buck, the loudmouth, cheeky bunny who is the hero of EB World. Just like you, Buck lives for game play. When he’s not hopping round the upper levels of his fave RPG, he’s fragging mobs, dodging damage and generally leaving a trail of epic pwnage in his wake.

We’ve heard a rumour that Buck has been banned from Las Vegas so he’s headed down under for a fresh start. But one thing’s for sure – now he’s found a home in EB World, he’s here to stay. Buck’s made it his mission to bring EB Games customers epic exclusives, better deals and more play. After all, that’s what a gamer’s life should be all about.

Honestly, we have absolutely no idea what to make of this.

Thanks to Vooks for the heads up.


    • I lol’d.

      Otherwise, I still don’t get why EB Games is so popular. Don’t people use Ozgameshop or JB if they want to buy locally? I mean, heck, even K-Mart and Big W are pretty competitive these days.

      • Trade-ins

        And the following huge seasonal sales of said pre-owned stuff =P

        You can grab fairly decent bargains on their seasonal sales for older titles or preowned stuff. Otherwise its normaly JB or Gametraders for local new release stuff and online for imports.

      • Probably also depends on where you live. Where I live, We only have JB and EB, and EB gets the vast majority of good pre order bonuses, which coupled with the fact that they have sales almost every other day, means that they get a fair share of the local customer base, myself included. Also, It could also have to do with other stores, given that where I live, Kmart has about 4 1/4 Isles of Gaming related stuff, including consoles, about half of which is Wii/DS related, the Local Big Dub has about 2 Isles including Consoles, and the Local Myers has about 1/2 an Isle of Gaming Merchandise, Hell, even JB has only a relative 3 Isles of Gaming stuff, give or take depending on if they also have stand in the store for “Buy 2 get 1 Free” and the like.

  • I agree. What. The. Hell.

    Trying to out-WTF GAME and their “Two Guys In A Basement” show?

    Which reminds me Mark: I think you said you were going to be on that GAME show? Do you have a link to the particular episode? Or am I just tripping?

  • EB won’t ever sell anyone on their hardcore ‘13370rz’ marketing image while ever they still force employees to wear business attire.

  • So if I don’t trade in any games (which I don’t) and don’t particularly lean towards buying preowned, I may need ot spend just shy of ten grand to get to the Level 4 perks? Yyyyeah.

    • Basically this, I didn’t mention below, I’m another that in most cases doesn’t trade in games.

      It’s really odd to see a scheme that is supposedly targeting a (for a lack of a better term) hardcore gamer who collect and buy new on Day 1, more benefits are given to those that abuse the EB rental system and feed the problem of the second hand market.

  • Based on that list, there is nothing appealing to me to make me want to make EB my shop of choice.

    I’ll stick to GAME and their reward points, seeing as I buy new and not pre-owned, it’s good being able to use my points on things that are useful to me, like more new games.

    • no because pre owned is cheaper than new games so say you get a $10 pre owned game you get 20 carrots but you buy a $80 new game you 80 carrots

  • lol eb, to get me coming back, you need to start charging no more than 70 dollars for your games brand new. When that happens I will come back, but no for some crappy loyalty program.

    • But don’t you get it? That is the beauty of the system. Don’t think of it as, you are getting ripped off. But think of it as, “woot more carrots”.

    • Same, unless they have cheap games which happens occasionally.

      Otherwise…Gametraders has had something like this for ages ^^;; I got to level 3 before I’d even asked what Level I was.
      EB was the last game company to jump on the bandwagon.

  • The problem is I’d still need to give EB money, and I just don’t think that’s wise. It only encourages them.

  • Loyalty programs are rarely worth the effort. The amount you have to spend is so high and the rewards so unimportant it makes no sense to get involved in them.

    The theme of this particular loyalty program is just weird and seems to have nothing to do with games, gaming culture, gamers or anything else you might associate the culture with.

  • You’ve got to be kidding me. The same day an annual academic report comes out saying gamers in Australia are on average 32 years of age, a major retailer launches a cartoon bunny rabbit as a mascot?

      • Truth be told but as well as what Trjn has said (they’ve been using the rabbit for a while now) the actual rabbit mascot has been used by EBGames’ American Parent company Gamestop for a few year now, t looks like only now have they decided to introduce him (properly) to the Australian market.

      • Great minds think alike. 😉

        I do a number of pre-orders of collectors editions with EB, for the games I have to have day 1 but yeah can’t see this impacting me. Don’t really do much trading being a PC gamer. But I still get some funny looks when I ask for a PC pre-order.

  • That rabbit has been in their marketing material for some time.

    Really, it just seems like a loyalty scheme that focuses on getting people to preorder, trade-in and buy used games, while discouraging people from buying new products.

    Great. Just great.

    The very things that EB is trying to encourage here are the things that have caused annoying things like store exclusive preorder bonuses (a nuisance), decreased revenue to developers and publishers (preowned sales are lost sales as far as they’re concerned) and day 1 DLC that’s free for people who don’t buy pre-owned but $10-$15 for those that do buy second hand.

    Sure, preowned sales and trade-ins are great for EB’s profit margins but they aren’t much of a benefit to consumers and throwing in a loyalty scheme like this only makes it marginally more beneficially. In the same way that bloodletting is marginally more beneficial than amputation when all you have is a fever.

    Despite the use of a bunny, I’m not a fan.

  • Cool I suppose 🙂 Bit late though, a couple of years ago would have been great, but I don’t spend anywhere near as much money at EB these days

  • This is ridiculous.
    Utterly ridiculous.

    When people ask why Aussie VG retail is dead, you can direct them to this article. Oh and a price list from EB would help too.

  • I want to point something out as well that I noticed from reading the brochure. As like most cases with EBgames they use this loyalty club as a means of which to peddle their Magazine subscriptions, if you purchase a 12 month subscription you go straight to level 3.

    However it states that even though you get the perks, you do not get the ‘carrots’ that would be required to reach that level. So not only does this mean that you still need to spend as much as a fraction shy of 10 grand (as someone has already noted) if you are like a fair number of people and don’t trade nor buy pre-owned. This could also mean that EBgames may decide (either already or at a later date as their stipulations give them aurothity to) that if you decide after those 12 months you don’t wish to renew your subscription, they can demote you back down to whatever level your ‘carrots’ you get you. . .

    • LOL, casually walks into EB Games holding a bag of carrots. “Can you please put these on my account?”

  • Dunno how that bunny graphic ever came to represent their mascot, it looks like it was drawn by a 5 year old. :/

      • Eh not so much. The stipulations on the point is weird as hell (6 months before your points will be claimed) and given the low points vs requirement for rewards you won’t get jack for them.

        Plus after buying 2 games from them and waiting upwards of 2 weeks for them to arrive, I’d rather spend the extra money to get my games on release day

        • Addition: I f***ed up. It’s a 60 day after shipping before the points become “active” and you have to spend upwards of $200 to save $5.

          I think play-asia, even with a slightly higher price point are more rewarding with a $5 off voucher with EVERY purchase are more worth the effort

        • It’s 60 days before you get the points, not 6 months.

          Fair enough if you don’t want to wait, but a 2 week delay doesn’t really bother me (often it’s more like 1 week) if I’m saving upwards of $40.

          The rewards program isn’t the best one ever, but at least you get something for your order – it’s better than nothing!

          • Sorry, you posted while I was writing!

            Play-asia is great, but if I’m looking for region-locked games I’ll go through eBay or ozgameshop depending on price.

          • Man, where are you guys. I’m in Sydney, and I’ve never waited more than five business days (though they did send the wrong game once).

          • I’m in regional NSW, about 4 1/2 hours west of Sydney. My experience has been 7 – 14 days. I’m guessing it’s alot better if you live in a capital city.

          • Located 10 minutes from Melbourne International Airport and it still takes its 2 weeks to arrive for my products.

          • Play Asia charge above RRP prices and then on top of that charge a shipping cost. The $5 voucher is pretty inconsequential./

  • There seems to be zero benefit for this reward program if you buy very few games but keep them forever.

    Also the fact that my Pre-order seems to be good for less than 24hrs is appalling. So the boss slugs me with an extra shift and I can’t make it so they sell a game I have already paid for? I generally pay off my Pre-orders in advance on the rare occasion I do them.

    • They don’t want to reward people who buy new and don’t trade games back in, as EB only makes a little bit of profit from that (I don’t know what the margin is, but it’d be far less than that for selling used games).

      I wasn’t aware of the pre-order problem. Is that written in the fine print anywhere? I hadn’t heard of it happening before but if it’s the case, that’s appalling – the whole reason for pre-ordering is to secure a copy.

    • I agree with you there. My local store will hold a game for me until I can come in and get it. But now if I don’t join their club, they won’t be allowed to do that?

      All I can say is, JB Hifi is right near my local EB.

      Same can be said for almost all of those level 4 perks, I get them now, why should I need to do what a rabbit says to continue getting them?

  • Sounds like a load of crap, I am happy with the current rewardless system.

    Not a huge deal though, haven’t stepped foot in either EB or GAME in the last year. JB trade deals and buying online is much cheaper and more convenient, being selective with games helps too.

  • I struggle to believe that any games developers would participate in this with exclusive betas when it clearly is aimed at incentivising buying pre-owned games.

  • Yeah, ok. I’m going to buy games at over twice the price I can get them for at OzGameshop just so that after 9500 “carrots”
    I can get a … what is it I get again? oh yeah … a big cup of rippedthefuckoff.

    No probs EB I’ll be in tomorrow.

  • When you return a game now they force you to join this rewards program to, so I hear. That or you cant return it.

    Seems ridiculous if thats the case.

    • Consider the amount of abuse eb games get with their 7 days trial period. People come in buy and return games as though they are renting them, which make EB lose money. The loyalty program (which is free? not exactly an effort) simply makes it possible to track that people are not abusing the return policy.

  • While Eb is very expensive, they do have some awesome, well priced special editions.

    Best was the ocarina edition earlier this year

    So people like me who spend more to buy new, get less ‘carrots’? What a load of crap. So I have to spend almost 10k just to get to level 4, which doesn’t have that great of offers anyway. Yeah I don’t think so.

    I’ll stick with Games reward program. Atleast theirs is fairly decent.

  • By the way, if you buy a $30 Gameinformer subscription you get a level 3 card for a year. But yeah, as someone said above after that year you get reset to the amount of carrots you would have earnt in that time.
    The while new EB World thing does seem dodgy, especially if you do buy new.
    I work at EB and I even think that, hah. I applaud my fellow Kotaku readers for being smart and importing.
    Also, something you might find interesting.
    My boss’ boss said that next year EB will be importing games from overseas and selling them for discounted prices. What my boss told me is that we might be selling games for around $70 or so next year.
    Knowing EB, I doubt they will go for that cheap though. If they do, I think I got told they will be marketed as preowned, even if they are new and imported.

    • EB actually already imports games from places like the UK they just sell them as preownded straight away, so they already sell them at cheaper prices.

    • EB actually already imports games from places like the UK they just sell them as preownded straight away, so they already sell them at cheaper prices.

  • I’m not sure if anyone else is wondering this, but why the hell is it a rabbit? What does a rabbit have to do with video-games? Do gamers have lots and lots of crazy sex? If so, I guess I’m not a good enough gamer.

  • So guys I heard this CRAZY rumor that this program is totally FREE to join and completely OPTIONAL so instead of getting all uppity how bout you all dab your eyes and protest something worth while for a change.

    And yes I agree its bad, but who cares?

    • We’re complaining because it is a poorly masked scheme to push people towards more preorders and preowned purchases.

      And the bonuses people would normally get from preordering a game are now being made available only to people who have bought enough pre-owned games to tally UP at least 1200 points. Sor for a person to get the minimum benefit they would have had to have bought 10 preowned games at $60.

      Preowned games are hurting developers enough as it is, and this is only seeking to make the problem worse, and to make more money for EB.

      • It’s not a scheme at all, it is EB’s way of rewarding its “loyal” customers, believe it or not they have some. I know of four people regulars at my store who only shop there and preorder and trade like crazy, they do infact spend the amount of money needed to level to level 4. That’s what EB considers loyal, if you don’t like Eb games, you’re clearly not loyal therefore you don’t have to even think about the loyalty program.

      • Everyone will still be able to pre-order the collectors edition of a game and get the bonuses, but some people will be able to place an order earlier.

  • no doubt it would reset every year, so unless you’re loaded and spend over 9000 bucks per 6 months those privledges are worthless

    • It doesn’t reset every year man. It only resets if you go the Gameinformer route.
      Actually, it does reset but that’s if you don’t use your card at all within a year.

  • @Piat
    Why people are complaining is because it’s stupid. Who in the hell could spend 10k just to get to lvl 4? And rewarding people who buy new, less points? WTF. Does EB think we’re idiots?

    If they’re going to start a reward program, make it decent!

  • Looks like EB are just trying to copy GAME yet again, except this time with a crappy rabbit! wtf! You can stick your carrots! GAME’s trade in prices are so much better than the rip off EB offer anyways. And their new releases are usually more competitive too.

    • I agree, the trade prices are much better than EB or JB. Trade towards a pre-order, you get heaps. Not sure why everyone hates P/O games so much too, these shops need some money to survive, the margins on new releases and consoles is tiny.

  • Hey EB!

    Release more Australian-only Exclusive Editions please as that’s the only reason I buy from you nowadays. That and your sometimes discounted yet limited range of strategy guides as well.

    Otherwise, more EB Exclusives please so that I can buy more than 1 copy at release, wait a few days/weeks/months and then sell to overseas buyers for a premium.


    • Employees get a level 1 card, managers (and maybe assistant managers?) get a level 3 card (however, they start at 0 points, so they still need 9500 to get a level 4 card)

  • Eb loyalty way better then Game, for instance LAME say they give you a point for every $$$ spent and when you reach 1000 points they give you $2 reward so thast $5000 spent to earn a $10 gift card………..WTF! At least you get a bonus everytime you shop with EB……..well done Lame ypuve done it again.

  • Want to know a great little loophole in their “You-return-this-game-and-woe-unto-thy-carrots”?

    Simple, set up two “EB WORLD” accounts, in two seperate stores; One to buy games with, and thus collect credits, and another, your evil card, to return games on.

    You will be able to collect all the effing carrots your need to get the perks of higher levels, whilst still being able to take advantage of their “&/10 day free hire” system.


  • For some stupid reason people dont realise that you actually get less Carrots from most preowned games because some are worth just $8 and therefore 16 Carrots instead of 110 carrots from “Elder scrolls:Skyrim”. The 2 per PO. Game is just to balance it out so you get reletively the same Carrots from a PO. Game as a new game.

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