EB is launching a new loyalty program for its customers, and it's extremely strange to say the very least. Headed up by its rabbit mascot 'Buck', EB rewards customers for money spent in store, trade values and various other means by issuing 'carrots'. The more carrots you earn, the more privileges you have. And no - I am not making this up.
The system is clearly tailored to help grow the trade and buy market, with customers earning twice the amount of carrots for buying pre-owned games compared to new releases. Customers can also earn carrots for trading in games.
The reward for earning carrots works a little like frequent flyer points, in that EB World customers receive increased perks the more 'carrots' they earn.
The EB World initiative is headed up by mascot 'Buck'. The following quote comes direct from EB's website...
Meet Buck If you think all bunnies are cute, sweet and innocent – think again! Meet Buck, the loudmouth, cheeky bunny who is the hero of EB World. Just like you, Buck lives for game play. When he's not hopping round the upper levels of his fave RPG, he's fragging mobs, dodging damage and generally leaving a trail of epic pwnage in his wake.
We've heard a rumour that Buck has been banned from Las Vegas so he's headed down under for a fresh start. But one thing's for sure – now he's found a home in EB World, he's here to stay. Buck's made it his mission to bring EB Games customers epic exclusives, better deals and more play. After all, that’s what a gamer's life should be all about.
Honestly, we have absolutely no idea what to make of this.
Thanks to Vooks for the heads up.