Panasonic has just released an interesting piece of research. Apparently Australians are far more likely to download and store content rather than stream it direct from the source. Apparently we're a nation of digital hoarders of all content -- from video, to photos, to games.
According to the research, just 21 per cent of entertainment content consumed in the home was streamed, compared to 35 per cent of content downloaded for later viewing. Thirty per cent of content downloaded is apparently held indefinitely. The average respondent (which we have to assume isn't supposed to represent an average Australian) is downloading 7GB of content a week.
“There is definitely a trend towards streaming-based entertainment but right now there is a strong preference for physical ownership of content,” said Sophie Barton, Group Marketing Manager at Panasonic.
“In some categories it’s understandable, for example where the content is self-made -– like a home movie –- but it’s harder to explain in others. There does seem to be some connection between the substantiveness of the entertainment like longer movies or e-books, and preservation, however we would need to do further investigation in this area.”
Speaking from my own personal experience, I tend to download and store video content mainly because the quality is higher and that may be a problem local to Australia, considering our internet lags behind other countries. And, of course, when it comes to games, there are very few avenues for streaming content -- so it's almost a given that any games I download have to be stored indefinitely.
What about you guys? Do you tend to stream digital entertainment, or are you more of a hoarder? Let us know in the comments below.