More than 6.5 million people bought copies of Call of Duty: Modern Warfare 3 in the US and UK in the first 24 hours of its release, Activision said today.
That makes it the largest entertainment launch in history, with sales of more than $US400 million. That topples last year's record-breaking release of Call of Duty: Black Ops, which managed to sell 5.6 million copies the day it went on sale. That means Black Ops sold $US360 million worth of copies in its first 24 hours of release in the US and UK. That compared to the $US310 million that Modern Warfare 2 pulled in two years ago by selling 4.7 million copies.