Following in the footsteps of the last three Activision military shooters, Call of Duty: Modern Warfare 3 had a record-breaking, money-printing first five days, pulling in more than a quarter of a billion dollars in worldwide sales.
"With $US775 million of sales of Call of Duty: Modern Warfare 3 in its first five days, Call of Duty has become the first entertainment property in history to set five-day launch records for three consecutive years across all forms of entertainment," said Robert Kotick, CEO, Activision Blizzard. "Life-to-date retail sales for the Call of Duty franchise have exceeded $US6 billion worldwide, which makes Call of Duty one of the most valuable entertainment properties in the world. "
Yes, the military shooter has made $US6 billion for Activision since its inception. Here are some other startling numbers:
More than seven million multiplayer hours were logged playing Call of Duty: Modern Warfare 3 by the end of launch day, November 8, a 19 per cent increase over last year's 5.9 million multiplayer hours logged playing Call of Duty: Black Ops last year's launch day.
More than 3.3 million unique gamers played Call of Duty: Modern Warfare 3 in one day on November 8 up from 2.6 million unique gamers for Call of Duty: Black Ops.
Call of Duty: Modern Warfare 3 set a new record for concurrent players on Xbox LIVE with 3.3 million simultaneous users on November 8.