EB Games Will Sell Super Mario 3D Land As Soon As Stock Arrives

EB Games Will Sell Super Mario 3D Land As Soon As Stock Arrives

On Friday we broke the news that Gametraders was selling grey imported copies of Super Mario 3D Land just under a week ahead of the games official release date of November 24. Now, in a move that mirrors the Ocarina of Time 3D situation earlier this year, EB will sell the game as soon as it gets stock in this week.

Vooks is reporting that, similar to the Ocarina of Time 3D break, EB won’t be announcing any official street break, but will sell the game to anyone who comes into the store and asks for it directly.

Most EB stores won’t receive copies of the game until this afternoon at the earliest, most likely tomorrow, but will be selling as soon as the copies are delivered.

Earlier this year Gametraders made a bit of a stir by selling Ocarina of Time 3D early. This move was, in part a protest against the practices of local distributors and their treatment of smaller specialist retailers like Gametraders. After we broke the news that Gametraders were selling copies of Super Mario 3D Land early, Managing Director Mark Langford got in touch with us to inform us why he made the decision to sell.

“We have been advised by the official Australian distributors for Nintendo that we will not be getting any stock of the Limited Edition Legend of Zelda Skyward Sword and Nintedo will not allow supply of the eshop points cards to our stores,” he said.

“Plenty of other retailers have broken street dates in the past but In the ten years that we have been operating we have never seen any evidence of action being taken against them. From our expereince the publishers are happy to support the big multi national overseas owned corporations and the big department stores but they wont support a 100% Australian owned company whose franchisees have put their whole future on the line.

“The reason that we import some titles is to allow us to compete on price with the big players who get rebates that we cannot get and at times we will sell early where we see cases of our competitors receving an unfair competative advantage such as us not getting the limted edition Skyward Sword from the Australian distrubutor. As a result we will be importing this title.”

It’s worth noting that what Gametraders is doing is completely legal, and from that standpoint Nintendo cannot, under any circumstances, punish a retailer for selling grey imports. This is almost the exact same situation we wrote about after the Ocarina of Time break earlier this year.

We expect all other specialist retailers to follow suit and start selling the game early. Stay tuned for more details.

Exclusive: EB Games to sell Super Mario 3D Land as stock arrives [Vooks]


    • U do realise that places like big w and Kmart lose money from each game they sell at such a low price? Then they charge you 5x the cost price of some shitty product they get it. $69 for Mario and a tanooki hat? Good price. Stop being a stingy arse.

      • Wow. You know some people don’t have high profile jobs and scratch for cash and try to save as much as they can. I would rather save money where I can thanks even though I earn enough to keep my gaming habits going. What the hell would I use a cheap hat made in China that looks like a raccoon? I’m importing from Ozgameshop and saving almost $30. If I knew it would be $49 in Australia though, I might have picked it up here. Oh well.

          • Hell yeah, lets assume that someone may buy more than 10 games a year. Why should they just fork out $700+ when they can get it cheaper elsewhere? And don’t even get me started on the retail prices of gamestop in the US as opposed to Australian Gamestop, EBGames.

    • Thanks for the heads up, $49’s a great price, I’ll get it from Target or whichever store willing to match.

  • Why do we even have street dates anymore? It’s just a broken system that everyone abuses anyway. Just start selling as soon as you get copies.

    • because retailers like eb usual get the games first when it comes to Aussie copies of games and small retailers like Gametraders get them late so street dates are to level the playing field.. not only that but advertising is a huge factor for example skyrim was advertised heavily on being released 11-11-11 imagine how it works say in america if it sold on the 3-11-11 the people who paid up big money to heavily advertise that said date would be pissed haha

      but yeah it would be nice having all games early 🙂

      • But didn’t this article just establish that even with street dates, the playing field will never be level because of the relationships with distributors.

    • Generally because it’s unfair competition.

      Problem here though is another thing altogether. The street date break is nintendo’s fault because anyone who wants to import the game could probably have done so and gotten there copy before the real Australian release date.

      It’s nintendo who caused this problem and frankly I’m not sure why gamtetraders is the only one to tale advantage of the situation.

      Though this does lead to one issue and that is that if nintendo are real asses when we get to the next generation instead of making the console region free like all things should these days we could end up with a AU specific region in order to prevent imports. Effectively allowing them to price gouge Australians even more

  • As with the Bethesda and Mojang legal wrangles, there’s going to be a lot of (let’s be honest) uninformed people making decisions about ‘who does what’ and ‘siding with’ whoever.

    Yay them or boo those people, do what you like.

    I would like to know why Gametraders is holding Super Mario 3D Land to ransom simply because they didn’t get the Limited Edition of Zelda. I live in an area where there no Gametraders stores (they are all interstate actually) but there a few EBs. This benefits me, EB and of course Nintendo Australia in the end – but it does seem Gametraders is cutting off its nose to spite its face in this situation?

    • I would view it like this limited edition skyward sword copies will bring business not being able to sell them means that potential business is being directed to their competition.

      And as result they seek to make up the difference by being able to sell copies of mario before anyone else.

      In this economy why bother playing by the rules if companies are giving the mega corps the advantage of better stock at cheaper prices

  • but it does seem Gametraders is cutting off its nose to spite its face in this situation?

    i’d argue its Nintendo that are doing that to be honest. They are trying to make an example of Gametraders because of Zelda OOT, and dismally failing at it.

    Nintendo need to start to ‘love’ the smaller retailers as much as EB etc else its just goign to continue, and even more so once other independent stores catch on.

    So Gametraders has punished Nintendo for treating them poorly. It’s entirely legal and its nintendo australias in many ways own fault for not releasing the same day as Europe or close enough to, to avoid this situation.

      • @Choc, I was going to say something similar to @Serrels just then, but then @Serrels said it.

        Nintendo (and EB for that matter) are larger entities which employ greater minds than me so I’m not going to try and guess what’s what.

        To Mr Langford’s credit, he’s trying to be transparent and Gametraders is obviously in this situation the battler/the little guy/David versing Goliath. If there was a store near me I’d buy two copies! But there isn’t one.

        Say I wait and buy it for $49 at Target on Thursday. But when the sequel is released, it isn’t released near-simultaneously with the rest of the world, things go back to the way they were up until last year with the likes of Super Mario Galaxy 2 and Donkey Kong Country Returns. That is a scenario where there are no winners, only losers.

    • That’s my problem. Lets have worldwide release dates. I could have a copy of Skyward sword if i ordered a copy from the uk last week, and for half the price! It’s all a little silly.

  • If GameTraders is buying and importing stock from overseas, cutting out Australian distributors, then is the money we pay to support an Australian owned, Australian run company even staying in Australia?

    If not, what’s the point?

    • Think of it like this

      Gametraders imports 500 copies of SM3D. Yes the money goes to Europe but then when people buy it locally it goes into the franchisees coffers enabling them to stay open and compete.

      GT hardly imports games, they only do it to Nintendo because it seems Nintendo want to fuck with them. and they want to compete with the big boys whio Nintendo is allegedly favouring.

      If the profits go back into an AU business and then they use that money to buy other publishers games locally who are not screwing them over than why not?

      Also if you think that all the money we pay for games stays in Australia, oh dear 🙂

        • Less said about Dungeon Crawl’s “customer service” the better too.

          You really do get what you pay for.

        • Oops I acccidently reported your comment instead of hit reply. Sorry. Nearly all the stock on all systems in the GT stores i’ve been in seems to be imported. Sadly they usually seem to be roughly the same price as GAME and EB so who is making an increased profit here.

      • The old GameTraders in Eastland was selling imported Wii games years ago. The one in Fountain Gate seems to sell nothing but imported games if they are compatible with the system (but having said that, I’ve seen them stock second hand NTSC titles for the Wii). I don’t shop at GameTraders for that reason, and there are probably other people like me doing the same thing. I can’t have imports messing up my collection.

        • Have fun sorting it out then and getting certain games. Kmart and EB also sell imports. EB it’s usually second hand. I don’t see why you’re so worried about it seeing as it’s the same game. I purposely get imports for certain games (usually professor Layton, simply because the Australian titles have stupid names in comparison to the British ones)
          Also my local GT has some imports, but most of them are Australian games. =/ Only a few are imports and it seems to be only to get ahead of the other retailers.

      • It does not matter which distributor it comes from – UK or Australia – Nintendo Australia still send all their profits back to Nintendo Japan

    • it’s keeping an australian owned company afloat.

      last I checked, all of the stores get their stock from overseas in some fashion, whether it be through australian distributors, or importing it themselves, the money goes off shore no matter who you buy it from.

  • I think the entire Australian retail game industry should just go to grey importing until game publishers stop marking our games up with the nice beaches tax.

    It’s ridiculous the premium we pay in Australia JUST BECAUSE WE LIVE HERE.. some people defend the prices by saying shipping costs, etc etc but honestly while those do slightly effect the price, 90% of our price elevation over other countries is just them marking the price up because they can, no other reason..

    • cost of living, minimum wage, superannuation, long service leave the list goes on and on as to why it costs more to do business in Australia.

      People need to do some research into US vs Australia cost of living and wages. Yes it should not be 50% more but it should be more to an extent.

      • The cost of living is the exact same reason I import my games. I dont have an affinity to retail shops. Make ebgames and online only store with cheaper costs, makes no difference to me.

  • Gotta say I love the support you guys show for our franchise, it makes doing stints like this worthwhile.

    (manager of a Gametraders store)

    • What I don’t like Pixxpixx, is if you are importing the game overseas for cheaper, then you should pass on the savings to the customer. But instead you make MORE proffit because you see it at the RRP for Australia like EB (ex price matching)

      • Unfortunately I can’t respond to that, as I can’t speak on behalf of the franchise as we are all individually owned and operated. This means each store has its own set of policy’s and rules in regards to pricing and price matching.

        I can say however that our store personally does price matching, and we’re happy to attempt to match anyones prices if people come in with a magazine.

        • I understand you would pricematch, but shouldn’t the shelf price reflect the difference it costs to buy it local or imported?

          • Its a bit more complicated that just saying cheaper cost games = cheaper sale prices. Companies can smudge the profits/loss from good and bad game decisions into the spreadsheets from the dozens of stores they own.

            Franchise owners don’t have that option, we have to take each win we can get, and learn to cope with each gaming flop as best as possible. Its called ‘being the little guy’, and when its your 30+ years of life savings that is running the store, you might be a little hesitant to burn money away willy nilly.

            I can totally sympathise with your point matt, and can understand how customers might see it the way that you do, but as always its a entirely different coat of paint this side of the fence.

            The most I can hope for is that people realise that almost every Gametraders store is really passionate about what it does (you have to be in this financial climate) and that we do every single possible thing to benefit the customer, bar none.

          • I really like game traders. Had one in Moonee Ponds near me. Then the ebgames juggernaut opened and the 2 remaining game stores lasted a few weeks. One was a great little store owned by hardcore nintendo and retro fans. Such a shame.

          • For people who just want the cheapest game possible, no compromise, no exceptions, just gimme my gamedisk and I’ll be on my way, then yes, online retailers are the way to go. There running costs are the warehouse they set up shop in, the electricity to run the lightbulbs, the staff they need to run it and the website hosting.

            Personally, I run our store like I’d like a gaming store to be, we have a card club, big sales, competitions and tournaments for the hell of it, we supply warhammer, trading cards, gaming xmas ideas, anime, manga, figurines, gaming t-shirts etc. We sponsor lans and conventions, we donate to raffles and school events. All of this costs time and effort, but its all incorporated into the costs, which is 80% of the time cheaper than every competitor (for our store anyway).

            So comparing Ozgameshop to Gametraders is moot. Just because we both grey import doesn’t mean that we should be doing the same prices. Try opening a restaurant and selling cheeseburgers for the same price as McDonalds and making a profit.

          • I am employee of another GT Store. Other then company sales, all our stock is individually priced by store. If you have a few stores in your local pick a game that isnt in the monthly catalog and look at its price in each store. You will find price differences in eacher store as its up to the discression of the store to price it how they see fit.

            The store I work for is one of the bigger ones, and in general our prices are on par / better then the compotition due to the grey imports we sell, if it wasn’t for the grey importing the stroe would of died off years ago as we would not be in a financial postition to pay the rent.

            Likewise, our store wont price match something that was cheaper then what we paid for it, which in the case of local items is almost all the time. See that $99 game on the shelf that Big W has on sale for $79? yeah we paid $82 for it. Currently the bigger stores just get far better local deals then we do. I have been working for GT for 4 years now, and I can not remember one case of GT getting a ‘exclusive’ deal. Skyrim came out last week, I wanted the collectors edition, I had to try and get it from EB (I didnt get one 🙁 ). The same with MW3, everyone had the hardened edition except for us on launch night, we had to import it which means we only got it at the end of the week (which is pretty cool in this case, as im pretty sure we are now the only people who have it.)

            Grey Imports and the sale of awesome Retro gear and now YuGiOh and Pokemon cards are what keeps stores likes GT alive, without them there would be no local dedicated chain at all in the country. We shouldnt need to have to import to stay in buisness, but sadly we do.

          • Surely if you grey import though there should be some sort of saving passed onto the customer rather than just blatant profiteering. You aren’t selling the same item as EB and GAME and therefore the item should be priced accordingly

          • I fail to see where you deal with the issue that you are buying an item in at a lower cost price than Australian retailers yet still feel justified in charging an Australian Retail Price. If you are selling the European Version, then it has to be the European Retail Price which applies with an added extra for shipping. If you are saying the European Cost price + shipping is dearer than the Australian cost price + shipping then surely you should be selling Australian stock and not grey imports. I don’t buy new games from GameTraders for the simple fact most of their games are grey imports yet they still want the full or close to the full Australian RRP. At some point someone at GameTraders whether it be head office, the distributor they use or the franchisee is making a huge profit somewhere.

          • This argument is turning circular, so I’m not continuing, but if you can show me another physical game retailer FRANCHISE (<< important part) that has 20+ stores and sells games for sub $70 regularly I will concede defeat.

          • Hi Scorpion

            When you grey import there are added costs to this. If you buy an import game you only pay the price as listed, when Gametraders imports on bulk we get hit with import tax and GST on the import, so suddenly the game is already more expensive that you expected. And to be able to survive in the retail land we need to maintian some level of profitability.

            As you can read, I’m a franchisee within Gametraders. My business model is to where possible be better priced than my competitors within my market. I choose to take a smaller profit on new release games to be competitive and to hopefully retain customer loyalty to be their first choice store for games into the future.

            But as mentioned previously, the stores aer individually owned and have different circumstances as to why they price games at certain levels. We need to do what we can to be able to stay profitable, employ staff and pay their wages and to be able to food on the table at the end of the day for our own families as well.


          • “Surely if you grey import though there should be some sort of saving passed onto the customer rather than just blatant profiteering”

            I did address this. This is not the same for all GT Stores, as I stated, the store I work for our prices and always on par, if not better then the prices at EB / Game /JB (regular not sale price). We have most new releases 10-20 cheaper a week after the come out then any other store.

          • Perhaps you might want to provide your prices then? For the game in question the two GT stores I frequent one is $2 dearer than EB with a free keyring and one is $3 less than EB with a free keyring. I guess they are sub $70, but I guess the Australian Retail is less than $70 to begin with.

          • Hi Scorpion, I am another GT Franchise Owner. The game you are refferring to is clearly Super Mario Land 3D. Incase you havent actually noticed, 3DS games from the UK are only marginally cheaper than in Australia. If it wasn’t for the strong dollar, 3DS games probably would of risen to $79.95 RRP as opposed to $69.95 RRP for most games. The bundle we have with the keyring, actually cost us $51.50. Locally, the wholesale price for this game is $52 – so there really aren’t any savings to be passed on.

            90% of the games in my store are at least $10 below local RRP – most are $20 below. We do not have games above $99.95. Some good examples would be COD MW3 which we have since day 1 for $89.95. The RRP here is $119.95 – to buy from the Australian distributor costs us about $93. Yes I am aware Big W etc had it for $78 – but if we did not import this – and we sell 100 copies price matched at $78 (we did price match for anyone who asked)- we have just lost $1500 plus another $390 in franchise fees, plus all the wages we payed the staff ($20 an hour here vs $8 an hour in USA) to serve these 100 customers. On top of that I had to pay Westfield $600 in rent for today, and the NAB $250 in loans repayemnts and interest for setting the store up. Thats the reality I face everyday – all I can do is work 60 – 80 hours everyweek and try and give every customer who walks into my store a great experience so they come back again the next time.

  • ““We have been advised by the official Australian distributors for Nintendo that we will not be getting any stock of the Limited Edition Legend of Zelda Skyward Sword and Nintedo will not allow supply of the eshop points cards to our stores,” he said”

    Companies are not supposed to be allowed to penalise retailers for the sale of grey imports. To me, that sure as hell looks like Nintendo penalising them for the Ocarina of Time 3D fiasco

        • Perhaps it’s simply because Gametraders have not followed the Terms and Conditions set down by Nintendo and are no longer preferred retailers?

          I used to deal with Sega Ozisoft in the mid-90’s and they had very specific regulations about selling grey imports. You were contractually obligated to use Sega Ozisoft and breaches brought consequences. Being a member brought benefits too though such as promotional materials, bonuses, etc.

          Of course Sega Ozisoft no longer exist either and it seems the golden age is over for smaller retailers lol

          • Read between the lines 🙂

            It’s illegal since early 2000s to have a clause in terms of trade that prohibits grey imports. If you indeed have that clause in your contracts, the ACCC would love to hear about it (and then fine you a lot of money)

          • Well there you go. Laws were changed. Probably because of companies like Sega Ozisoft lol

            I wouldn’t know about now, but the benefits outweighed the pitfalls then, especially when I would unwrap that $500+ display or that $2,000+ custom paint PC that they’d sent me for free for an in-store giveaway. Ah… nostalgia 🙂

        • I’m sorry but I am confused. Wasn’t OOT sold early because of unfair deals between Nintendo and EB?

          The fact GT had grey imports does not matter, they just had the ammunition to fire first and disrupt things like launch parties, which they did.

          Now in this case, which is it?

          • OoT was relased about 2 weeks earlier in the UK then in Aust. That gave GT ample time to import enough copies for all GT stores and to start selling these grey import versions of the game a week before official release. At this time compeditors still did not even have stock to sell. The copies that GT sold early where not Aust versions of the game.

            The reason GT did this was because of the fact that Nintnedo had been giving unfair deals to compeditors (and still is) that have far larger buying power and market share.

        • Exclusive dealing is prohibited under s47 of the Trade Practices Act, as is refusal to trade for the purposes of enforcing Exclusive dealing (see Universal Music Australia Pty Ltd v Australian Competition & Consumer Commission [2003])

  • Good on Gametraders. As long as Nintendo and the others keep supplying the Devil (EB) with exclusives… I’ll keep giving them my sales.

  • Gametraders, JB and EB are trying to screw each other over, and they don’t care about the potential effects it might have on the whole industry.

    • Actually, Gametraders are trying to screw over Nintendo for being jerks to them, and EB and JB-HIFI are getting caught in the crossfire. Meantime, Nintendo are firing back with shots of their own (of questionable legality, I might point out)

  • Got mine off amazon today for my american 3DS Mwahahaha.

    Damn the game is piss easy. 20min in, and already up to world 3.

  • Most other places that grey import or “parallel” import alert you to this fact prominently. Is there a reason why Game Traders fails to do this?

    • By law, all the games we sell must have the OFLC rating stickers on them.

      If anyone asks, we will tell them. Although sometimes even our staff may nt be able to tell as sometimes all Australian publishers do here is re-sticker European games anyway. For most games all that is different is the slick, the disc is exactly the same as it even already has the Australian OFLC logo printed onto it.

    • on the phone they will say its a load of crap (in case its nintendo on the other end)

      at the store however…….. its already been proven to be right twice on vooks site, tehre is photos

      • In previous cases this hasn’t been a problem. They are quite happy to tell you over the phone that Gametraders have broken the street date and they are matching.

  • I really think everyOne should stop bitching and just go buy a copy of Mario from the store they prefer. Wether it’s because of customer service, price, or availability. Yes EB may be more expensive then Big W, but 99% of the time you walk into a big w, u don’t even get noticed by any staff, where as most EB stores, you are greeted as you walk in.

    And most exclusive collectors editions to EB, such as the ocarina edition, are thought of and pitched by EB. Not Nintendo. EB do go out of there way to do more for the customer than most retailers. EB Expo for example.

    • I reward the store that offers the best price. I don’t think i’ve ever been greeted when walking into any of my local (3) stores in the last year. Game staff always greet me though.

      Anyway, a hello isn’t worth the extra $30 EB can charge on a game compared to the department stores. Yes they lose money but that’s not my problem.

    • I haven’t been in an EB store for around 3 years I think. Last time was because some idiot tried to upsell me “disc insurance” … on a new game. I resisted the urge to laugh in his face.

      • because $3 is a huge price to pay if you scratch ur game over the full price of a game??

        Looks like its just cool these days to hate the people and buisness succeeding. Ie. EB games, activision, apple, etc….

        • I’m pretty sure I was quoted $12 too – not $3. Either way it was a stupid thing to offer me. Used game? Yeah, fair enough. New and Steamworks? HAHAHAHA

          • Lol in that case sounds like the EB employee was a newbie or just dumb/unaware of not being able to sell game guarantees with pc games. Be more specific when you bag people out.

          • Yes I am an EB employee and I have no problem with people shopping elsewhere, what i do have a problem is, is people bashing EB games/employees for doing their job properly.

          • Well then do us a favor you partial & biased moron, piss off and leave us “poor” people alone. Oh and by the way i Paid $69.95 at Gametraders for the game when it broke street date ‘cos you guys are too fkn lazy to sell.. this articles information as well is farsed as i know a manager at an EB Games store in Melbourne, and he says that theyve had stock of SM3DL since Saturday. They just aren’t aloud to sell it yet. Cop that one you EB Pricks.

          • They are alot of biased, ingorant and just plain silly people commenting on the issues of pricing and street dates at the moment. And it would do alot of good if alot of you actually worked in a games retail store at some point, doesn’t matter which one, any one, to just understand things a little better. Why things are the way they are, and the right way to go about changing something if your unhappy about it.

            Street dates exist. DEAL WITH IT. Some times they break, some times they don’t. And if a store can’t sell it to you because it’s still embargoed when you ask for it. then don’t rag on that person for simply doing their job.

            Game Traders broke the local publishers release date with Zelda and now with Mario 3D. If Nintendo Australia don’t want to give you Skyward Sword LE stock, then what they’re saying to you Mr Langford is play by our rules and we might just get along fine.

  • I think people are missing the point here.

    Street dates exist. We know that for a fact. And, you know what, they’re good. Means, as someone else mentioned, we can concentrate on 11/11/11/ in the case of Skyrim.

    That’s not the point. The point is, nowadays, why do we still have release dates weeks apart for different territories?

    Case in point – this one. Mario 3DS. Why not have the game releasing in America, Japan, Europe and Australia in the same week? America always gets things first because they release on a Tuesday, and then Europe and Australia on Friday as we’re accustomed to. If things were released in the same week, then there’d be less of a reason to import in order to snag the game early.

    Of course a few things need to happen with Australian publishers – for instance, Nintendo not treating GameTraders right, which is one of the main reasons this happened, and also prices being reduced. When you can get a game imported before the Aussie release date and for a much lower price, you know something’s wrong.

    But bringing the release dates roughly into line would have a good effect. Come on, Mario 3DS is coming out in Australia about two weeks after elsewhere. Nothing substantial is happening during those two weeks apart from shipping. Get your act together and anticipate these things.

  • Stop being so stingy and support Australia. Why do you think the Australian economy is so much stronger than the American at the moment. Australians pay more for everyday goods than Americans and should be paying more. Unemployment is much worse in America, job security is much worse in America, The average salary of an American is significantly lower than that of an Australian’s. Yes it may look like you are being ripped of but a 40 dollar game in America is a lot of money for them. You also have to remember that when a price says $40 in America it excludes tax so when Americans buy anything they always pay 10% + on what the price tag says. However when you import for America you do not pay tax since tax is a nation based thing.

    FFS I work at macca’s and i can afford this game with ease. I am on Australia’s minimum wage of $7.XX and i can afford this with ease. C’mon guys!

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