Wouldn't it be nice if you could rent an iPad filled with nifty Gameloft-brand game product to keep you occupied during lengthy flights? Next month customers of Australia's Jetstar will find out first hand.
Gameloft has partnered with Jetstar to provide passengers on Australian domestic, trans Tasman and short-haul international flights between Australia and New Zealand and chance to curl up with an iPad packed with 12 entertainment-oozing portable games. Starting next month, iPads stuffed with Real Football, Shrek Kart, Avatar, UNO and N.O.V.A.: Near Orbit Vanguard Alliance will be available for to rent for $10-$15 per flight. GT Racing: Motor Academy, Brain Challenge, Blokus, Iron Man 2, Let's Golf! 2, The Settlers and Asphalt 5 will join the lineup in early 2012.
"Gameloft's philosophy is to make video games accessible to the widest audience possible by constantly seeking new avenues to reach and interact with consumers," said Michel Guillemot, President and Founder of Gameloft. "As Jetstar uses some of the most innovative technology available to enhance its customers in-flight experience, we look forward to partnering with them to offer one of the most immersive gaming experience to ever appear onboard an aircraft."
Jetstar passengers don't strike me as the widest possible audience, so perhaps this is only the beginning. Perhaps one day airline passengers will be stacked on top of each other like sardines, jacking info virtual reality to keep them from going inane, and we'll thank Gameloft.