PSP 'Confused Customers', Vita Won't

What was the PSP meant to be? A gaming device? A machine for watching movies and listening to music? A multimedia brick? Sony Computer Entertainment believes that they may have confused customers with the PSP's original sales pitch — a mistake they won't be repeating with the PS Vita.

CEO of Sony Computer Entertainment Europe, Jim Ryan, said in an interview with official PlayStation Magazine that the PSP was marketed as a general entertainment system instead of a core gaming platform, which resulted in mixed messages about what the device was meant to be.

"We talked a lot in the early days of PSP about its video playback functionality, its use as a music device and a host of other multimedia functionality that it had," he said.

"I think this time we've realised that perhaps ended up confusing consumers, and they weren't quite sure what the device was really all about. So this time the Vita does all of that stuff that we talked about on PSP, and it does it a lot better.

"We've been a lot more single minded and much more focused in our positioning of Vita. We're saying that this is primarily a gaming device. It has been developed from the ground up as a gaming device. What it does best is play games."

Will you be getting a PS Vita when it comes out early next year? Do you see it as a core gaming device or a multimedia machine? Let us know!



    I still use my first day original PSP everyday, I've ditched my iPods in favor of it because they keep breaking, with a 16GB stick and a few PS1 classics in my library I'm more than happy with the purchase I made so many years ago, however the actual PSP games have never really drawn me in, I will confidently say I use my PSP more for PS1 games than PSP games, with hundreds of hours dumped into Final Fantasy titles like 7,8 and 9

    I think its more of a case that portable devices being able to play video/music is standard now to the point of being taken for granted. To that end Sony doesn't have to push those feature as they are all but assumed. Sony should be pushing the games on the device as for the time being at least its offering the most visually impressive portable gaming around.

    I probably will end up getting the Vita at some point, and it'll be for the games.

    Uncharted: Golden Abyss looks mighty tempting, but I've never really been a fan of handheld consoles. -- oh wow, some how I missed this trailer and I'm stunned at how good it looks. STUNNED.

    I will buy it as a gaming device.
    I will use it as a multimedia machine.

    ... If that makes any sense..?

      Makes perfect sense.

      Pretty much how I use my PS3, and thats by no means a bad thing.

      Shhhh, you're confusing the other customers :p

    The whole proprietary memory card thing has really made me rethink buying one, at least at launch. It just sees like such a shameless money grab. Why not just use SD cards which are pretty cheap?

    Then again, this is Sony we are talking about.

      Naturally its a shameless money grab, same as the 360 hard drives. Very probably, like the latter, the PSV memory cards are identical to regular flash memory in a special case. It'll be a way to recoup the costs from keeping the console price low, I doubt even sony are stupid enough to launch another $1000 console and tell us we should be grateful for the opportunity to buy it

    I'm going to import one from the US, just because the online store for the PSP in Aus is pathetic compared to the one in the US. I could use the whole PS3 american ccount and then download it through the system, but it's a lot of extra hassle, and I might even save money due to the differing launch price.

    I was gonna get a japanese one, but $550 on play-asia? With no games? COME ON!

    Sony have managed to do a pretty bad job of selling me on the base Vita console. To me, it does still sound like a mishmash of ideas and functions. I'm not particularly confident in the device's abilities.

    Lucky for them, games are being developed for it that I'm curious to play. So titles like Gravity Rush, and Sound Shapes, will lure me into a purchase.

      (Psst... Escape Plan)

        Ah yes! Thanks! That game does look amazing. Though, I always forget that it exists.

    Why use a cheap functional existing product when you can throw a few million $$ at a new technology which will only work with one system, will put-off potential customers, and will ultimately be neglected and forgotten eh Sony?

      Because it sells and makes the $$$?

    How is it any different from the PS3, with it's whole "it does everything" tagline.
    I think it's just a poor excuse - because while the PSP did have plenty of functions, it did those functions pretty wrong in some ways.
    Let's face it, we all know the PSP was more of a "test" unit than an actual game-breaker.

    The PSP, imo, was brilliant. I loved it. Even for it's short comings... But Sony need to stop making excuses for it's poor performances.
    It's far from confusing. As i said, if that sort of thing was confusing, than there would be no-one with a PS3 either.
    It's like the people that banned 'Fat Cat' from TV using the excuse "children didn't understand what he was meant to be"

    Any way, the Vita will be even better than the PSP, and now that sony know where they went wrong, they have a decent chance at success, especially with the half decent price point.

      I thought it was some stupid "OMG ITS TEH GHEY!!!11" protest that got fat cat taken off the air

        No - that was Humphrey, i'm pretty sure.
        Also the "no pants" thing didn't help

      Didn't fat cat get done for drugs?

    Already got my preorder in. God Febuary feels so far away!!!

    I had a PSP as well but ended up just collecting dust due the little number of interesting titles for the system.

    With a huge libary of games in development as well as launch window I can't wait to get my hands on this thing.

    P.S escape plan looks awesome!!

    From memory the psp was dubbed the 'ipod killer' by more than one publication

      Where it failed was perhaps the the lack of in-built memory, many people cheaped out with low <512mb sticks, so they never really experienced the multimedia side of the PSP. Years went on and the Ipod eventually solidified itself on the market and was redesigned to adapt towards contemporary tastes. The PSP image however was left as a game console with the same people still holding onto those <512mb sticks unknowingly not putting the multimedia player to use.

        and no equivilent itunes...even though sony one of the biggest record companies and invented the walkman - fail!

    I never owned an original psp but the persona 4 golden is probably gonna get me to buy it. I don't understand how anyone could have been confused though. It was obviously a gaming machine...

    Looks to me, an Portable PlayStation 2, with multimedia capabilities.

      woopsy daisy


    I am tempted; I haven't owned a handheld since the Game Boy Pocket and I don't currently have any portable multimedia device. On the other hand, Sony seem to have a habit of releasing a new product, then releasing a smaller, better and cheaper version of it 8 months later and I don't want to be kicking myself for being an early adopter.

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