What was the PSP meant to be? A gaming device? A machine for watching movies and listening to music? A multimedia brick? Sony Computer Entertainment believes that they may have confused customers with the PSP’s original sales pitch — a mistake they won’t be repeating with the PS Vita.
CEO of Sony Computer Entertainment Europe, Jim Ryan, said in an interview with official PlayStation Magazine that the PSP was marketed as a general entertainment system instead of a core gaming platform, which resulted in mixed messages about what the device was meant to be.
“We talked a lot in the early days of PSP about its video playback functionality, its use as a music device and a host of other multimedia functionality that it had,” he said.
“I think this time we’ve realised that perhaps ended up confusing consumers, and they weren’t quite sure what the device was really all about. So this time the Vita does all of that stuff that we talked about on PSP, and it does it a lot better.
“We’ve been a lot more single minded and much more focused in our positioning of Vita. We’re saying that this is primarily a gaming device. It has been developed from the ground up as a gaming device. What it does best is play games.”
Will you be getting a PS Vita when it comes out early next year? Do you see it as a core gaming device or a multimedia machine? Let us know!
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