So Uncharted 3 Has Broken Street Date… Kinda

So Uncharted 3 Has Broken Street Date… Kinda
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So Uncharted has broken street date — technically. We’ve been on the phone with two Target store clerks who have confirmed that they have received stock and have sold multiple copies of the game a day ahead of street date. The Target in Bourke Street in Melbourne has begun selling early, as has the Mulgrave Store. All specialist retailers, however, are sticking rigidly to the date.

We also got in contact with retailers local to the stores in which Target are selling — at the moment EB are aware that Target has started selling the game, but don’t deem the sales a big enough issue to follow suit and sell early.

We called around a number of Target stores in Melbourne, and it appears as though Target are willing to sell if they have the game in stock. A fair majority of Target stores, however, haven’t received their copies of the game.

For the most part, all sales of the game appear to be restricted only to Target — other mainstream retailers such as Big W have held the street date, and it looks as though all specialist retailers will do the same thing.

We’ll update this story if we hear any further news.


    • Who the hell are you? The fair trade commissioner? What do you mean ‘getting ridiculous’. If a game breaks date early how on EARTH does that disadvantage the consumer in any way? The only possible thing it does, is benefit. You can: Get your game and start playing it earlier than expected! What bloody negatives are there?

      • There are negatives in the long term for consumers, and short term for retailers. Not everyone receives stock at the same time. This is the point of street dates – if stores get stock early, by selling early they take business away from other retailers who may not even have stock yet. While this seems good for consumers, if this practise becomes too commonplace, publishers may decide to react by sending stock to arrive on the date of release rather than early, which means if there are any delays in shipping we end up getting our games later than the release. We should encourage everyone to continue playing fair, so no one’s business is undercut, and the publishers stay happy. I’m not saying don’t take advantage of it when it happens, just that there *are* repercussions for it becoming commonplace, and you should keep that in mind when hoping for a break.

      • Ways breaking street dates can disadvantage customers can be a lack of competition and less competitive pricing. Store A won’t put the game on the shelf until tomorrow for $79 but Store B is selling it now for $119 – and some people are that desperate to play a particular title that they will let themselves be taken advantage of. It can also lead to pre-order and included DLC not working as the game hasn’t been ‘officially’ released, the files haven’t been uploaded to XBL or PSN, thus creating more headaches for customers.

        But the hell with all that, I just want my game now regardless and cannot wait a single day! First world problems for the 99%! Perhaps being an aggressive mouth-breather on a message board will make the game come out faster! No? Well it should! ANGST ANGST ANGST.

        Chill out, broseph.

        • So what? If someone wants to pay $119 to get it ASAP, then let them. If someone wants to wait a day to get the game for less, let them. That’s how markets work. Making out that games are some sort of special case is the ridiculous thing. They are a product like any other and all this nonsense over the breaking of street dates is just that – nonsense,

          • When companies see in practice that customers are willing to pay premium dollar for any product, that leads to less competitive pricing and eventually there will be very little difference on the price tag between retailers. This is not isolated to just games but to most consumer products. The reasoning of street dates themselves is debatable but having them in place only to be continuously broken makes everyone look kind of stupid.

            But hey, I’m a patient guy. I’ll wait here while you hold your breath and try to change the market overnight. Let me know when you succeed or the lack of oxygen results in permanent brain damage. Either way I’ll be playing Uncharted 3 tomorrow.

  • Street dates can only really be broken once and have people get away with it. I’m surprised the last couple managed to but not surprised that they’re not willing to risk it this time.

  • yeah… when games have been sold out everywhere i find k-mart often has copies. these places are also pretty lax when it comes to the street date thing. i am not sure it is deliberate or just that nobody cares!

  • Meh. Will finish Batman tonight and grab it tomorrow, it’s not as if we’re currently starved for good games to play.

  • This is why street dates exist! Target is taking an unfair advantage because they have a faster delivery method than many smaller retailers. They deserve a whopping fine / sanction.

      • Sure, but not all places are that efficient. What would the point of street days be if everyone had the stock a few days before hand?

        • huh?? they do have the stock a few days before hand to have ready for the release date, as for effiency, the stock is already entered when it gets delivered so someone just has to walk out the back pick them up and put them on the shelf

          • Sorry, I meant that not every store in the country would have a good enough delivery system to have the game in stock a few days before, some only get them the afternoon before release.

            Granted, most should have them by now, but clearly not all do (as stated in the article).

          • But it is the afternoon before the release. And no one is selling it days before the release date. So anyone could sell it now, including small retailers. Efficient stocking systems are irrelevant. (And how many small retailers are around selling games, by the way.)

  • If you are in Melbourne, Dungeon Crawl started selling copies today as well. They are imports, so I guess they aren’t bound by the same agreements or expectations as other Australian retailers.

  • Bless you, the young, disillusioned retailer workers of Australia. Your apathic work ethic will continue the street date breaks. I salute you.

  • I just went to my local target, and they have copies, and they refused to sell it and said they don’t know why people are saying target, all others in the area are doing the same. Boo!

  • That’s it though isn’t it… GAME and EB have definitely had then since Monday, but they are adhering to the date… To have fair competition and to maximize focus On the day of release… I don’t see why someone who doesn’t even care about their video game section would break date… Tsk tsk tsk

      • The thing is if I REALLY wanted to play Skyrim I could you know, “get a copy” right now. I feel like an idiot when I just calmly wait for Bethesda to go, “Oh ok, go on then” in ten days’ time.

      • If Saints Row breaks street date I’m going to force my local EBAY Games store to honor my pre-order till 48 hours after the official release date. I work in Melbourne CBD till 5pm and cant get to my local EB till after 6pm (which is why Wednesday/Thursday release dates work great for me). A street date break earlier in the week means I either lose money from leaving work early, or risk losing my pre-order due to EB’s policy

  • I’m excited for a proper Street Date break, and I can’t even figure out why… I’m in Singapore until next Thursday and I’ve still got from chapter 22 onwards of Uncharted 2 to finish…. Uncharted marathon FTW!

  • Retailers actually get in a lot of trouble for breaking street date, so I can’t understand why Target has the audacity to do it unless they’re just rolling in money in Australia and nobody told me.

  • Checked Kmart, Game, EB and Target at the Sunshine Plaza stores in Queensland about 90 mins ago, no Uncharted 3 copies in sight 🙁

  • I’m half a block from Dungeon Crawl in Melbourne and am going to wait until the 15 or so hours until tomorrow. Partially because I’m lazy, partially because I’ll need that amount of time to update my PS3. *zing*

  • Ok Placing bets now that skyrim breaks it’s street date next wednesday. bonus for PC users who will be sharted and unable to play til 11/11/11 because steam refuses to unlock early

    • That’s why I can’t wait for a Diablo 3 street date break… hell, Midnight release players won’t even be able to play it.

  • Just checked my local kmart and got an old lady at the counter. She went out back to look for stock, it was looking positive. She couldn’t find it then asked a younger guy whether or not they had received stock for uncharted 3 on psp(not a typo). No stock. Of course on the way out I saw a closed EB stocking it on the shelves. Very disheartening.

  • As someone that works at EB Games (go ahead, fire away) I’d like to point out to the numerous people that came in asking if I’d sell it because a Target had, that even if the story is true, we can’t just sell the game. There first has to be valid proof that the game has been sold – usually this involves someone going to investigate and/or purchasing the game themselves from another retailer – and even then, the actual VENDOR has to approve that it’s okay to sell it. We then have to wait for conformation from our Head Office. It’s a big process; mostly so we don’t screw ourselves over.

    When Gametraders broke the street date on L.A. Noire earlier this year, even though technically everyone should be able to sell it, Rockstar had still forbade anyone else from selling it, because they didn’t believe there was a big enough break in their embargo. One store selling it doesn’t mean we have the go-ahead to sell it.

  • There are no negatives to Target selling it early. I paid and extra $20 to get it a day early, which i gladly did for this game, but as far as the distributor losing money over it? No way. I know for a fact that the fines involved with breaking street dates are far more that Target are likely to make over the few sales they get early. That $99 bucks i spent is going straight to Sony/Naughty Dog/Whoever. Not Coles Myer.

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