The LEGO Universe Ends On January 31

Despite a strong brand name, positive early buzz and the implementation of a new free-to-play model back in August, the massively multiplayer LEGO Universe will be closing its doors on January 31, 2012, the day imagination died.

While the game attracted plenty of players, LEGO Universe's problem laid in turning its big numbers into big money. With plenty of content available for free, player subscription numbers dropped and without money the world grinds to a halt. Paying subscribers will score the month of January free, giving them time to clean up all those damn toys before someone gets hurt.

The impending closure was communicated to players via a post in the LEGO Universe forums.

Hello Adventurer, today we are very sad to announce that LEGO Universe will be closing on January 31, 2012. This was a very difficult decision to make, but unfortunately LEGO Universe has not been able to attract the number of members needed to keep the game open.

We are thankful to have had the opportunity to share this adventure with an amazing community of players. We hope you will continue to enjoy LEGO Universe for the last few months. As a thank you, if you are a paying subscriber on December 31, 2011, we will provide you the full game for the final month for free.

Again, we want to thank the fantastic community of players who made LEGO Universe such a vibrant, fun and creative experience.

I played the game for several months myself, and while there was potential there I didn't see it maintaining a strong momentum without major changes. Sadly it looks like I was correct. Goodnight, LEGO Universe players. At least you still have a moderately expensive way to create your own adventures in the real world.


Comments

    Damn. It was a fun game, but I don't like subscription fees, and the F2P model just screamed "demo" to me.

    Sad to see.

    Haha!

    I wonder how much their stupid IP blocking approach lead to this outcome.

    I would have played and subscribed. Great game. Although it's not available in Australia for no real reason. We didn't need our own servers playing on the US servers is fine so that argument falls flat. They seem to be able to accept our money for other games so it can't be that.

    They need to implement proper free-to-play. The amount of idiots on their forum defending lego's use of "free to play" and that I should be grateful because I can play a demo is very funny.

    I have no sympathy for this event. I tried almost everything I could to play that damn game. To give them my money. Hell, at one point I was looking at paying almost double just because I loved their gamestyle so much.

    But now I feel these asshats deserve everything they got since they refused to release in Australia, even for digital download. Maybe if they'd been a bit more open they wouldn't be where they are now.

    My son will be devastated! He was sooooo keen to play the game. When it went f2p he played that intro zone to death! Why was it never made available to us Aussies?

    Wait, it wasn't made to Aussies? The Beta worked fine!

    As an AFOL, I wanted to play this so badly but never had access to it. Even so, I don't have had the spare time needed for MMOs... A real shame.

    This was such a great game and this news came at the worst possible time.
    the LU team was working very hard, it was even going to be released here in Australia very soon (by very i mean VERY)... its just they were not making enough money, mainly because out of the 2 million players only about 100 k actually had a active subscription. do you know how much money those free to play servers cost? 'sigh' .

    so the big bosses in suits at LEGO decided to sack them on the spot. without releasing it in AU or waiting to see how much money they could make at Christmas...

    F2P was just way to short. (played it in like 2 hours - that's DEMO...)
    It was cute to play for sure. (it is available to us Aussies)
    I'm not really into monthly subscription games. (cost too much for the occasional play)
    Sad to see it go. BUT........

    The REAL reason they're closing, is because LEGO is doing everything they can to get out of virtual building, and focus entirely on real brick sales. The old dudes in Denmark have finally realized that the worst thing they can do to their bottom line is encourage people to build stuff with virtual bricks. I bet we're about to see LEGO completely abandon all of their online building experiments, and focus entirely on sales of real bricks. If it was just about not wanting to prop up another failing venture, then they would have closed the theme parks a long time ago. Except the parks still promote real sales, whereas LU did not. It actually does the opposite. Since LU came out I barely touch my real bricks anymore, and I certainly am not going to buy anymore now that I can have unlimited building for a measely ten dollars a month. They know exactly what a popular building game will do to there company,..it'll sink it. Theyd have to charge at least $300 to $400 for a year sub to even begin to recoup the lost sales revenue, from real sets that players arent buying anymore. Mind you, if they had come out with LU sets at the start then I would have bought them, but I also think they messed up on the intelectual property rights of the LU story. I cant think of another reason why they havent merchandised LU yet.

    My grandson was one of the original testers of LegoUniverse and loved the game and discussed his progress with school friends every day. Next step would be to purchase the product but unfortunately Lego was/is short sighted. Not everything is about Europe and America, by not making the product available in Australia you have opened the door for Virtual sites like Minecraft.

    I never got a chance to play this game. I live in Australia and I was very excited about the game, and I had some pretty big plans for it. Is there any chance that it will be re-released? Perhaps if it was cheaper to subscribe, more people actually would? Please, Lego - reconsider?

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