The PlayStation 3 Is The Highest Selling Console In Australia This Year

I have to admit, this comes as a big surprise to me. With the mainstream success of Kinect, I had assumed that the 360 had been outselling the PS3 this year, but it turns out I was wrong. According to official NPD Group Australia data from retailers, the PS3 has become the highest selling console so far in 2011.

Michael Ephraim, Managing Director of Sony Computer Entertainment was typically jubilant about the news.

“PlayStation 3 sales have hit number one in Australia because of the full entertainment offer PS3 provides at exceptional value, plus the rich, immersive HD gaming experiences we continue to deliver,” he said.

We had assumed that slowing Wii sales may put both HD consoles in a strong position in the lead up to Christmas, but has still taken us by surprise. It was our belief that Sony’s marketing of the PS3 as a console that ‘only does everything’ was a scattershot approach that would fail to stick to any demographinc.

Wrong again!

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