Back in March, PR firm TrashTalkFCM thought it'd be a good idea to promote upcoming shooter Homefront by releasing a ton of balloons. It wasn't.
Not only did the game stink, but when most of the balloons ended up in San Francisco Bay, it attracted the attention of Bay Area water control officials, who have decided to fine the company $US7,000 for the stunt.
While publisher THQ initially defended the move, saying they were "soy-based, biodegradable balloons", San Fran officials said their landing on the water presented "a hazard to birds and aquatic life".
They did not comment on the hazards Homefront posed to people who paid money for it.
Red Balloon Marketing Ploy Gone Awry Ends In $US7000 Fine [SF Appeal, via VG247]