As I wrote this post on my Microsoft keyboard, gazing listlessly into my crisp, crystal clear Samsung monitor, sipping wistfully on a delicious Pepsi Max, I wondered aloud — ‘was product placement in a video game a good idea or a bad one’? And, specifically, was it a good idea for Blizzard to add it in its latest next-gen MMO, Project Titan?
It appears as though Blizzard is taking the whole product placement enterprise pretty seriously, advertising for a full time staff member for the purpose of managing product placement within the game’s universe.
The job description demands that the applicants be able to work with “major consumer brands to facilitate product placement and licensing within the world of Blizzard Entertainment’s next-gen MMO that enhances the gameplay experience.”
This part was also interesting:
– Be the key liaison between the development team and other functional teams within Blizzard Entertainment (e.g. creative development, licensing, marketing, legal) to create brand-extending merchandise for the next-gen MMO franchise, including:
Books / Novels
Action figures
Comics
Short movies
Apparel
I supposed this kind of stuff is par for the course when launching a massive platform like I’m assuming Blizzard’s next MMO will be, but it’s interesting to see just how seriously Blizzard is taking the whole enterprise.
Something to ponder, as I continue sipping on my cold, thirst quenching Pepsi Max.
Who feels like McDonalds for lunch? I know I do!
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