Four series of Mass Effect figurines being offered by Big Fish games are certainly nice enough collector's items. They also come with a card (one per figure) promising "access to downloadable in-game content". One figurine is $US17.99; a set of four is $US67.99. All four, then, is $US271.96, or about 32,000 Microsoft points. Ouch.
Just two of the series (and their constituent figurines) are listed for sale as of now. That would be Tali, Thane, Grunt and Shepard in series one (currently backordered) and Miranda, Mordin, Legion and Garrus in series two.
What the hell kind of DLC do you get for this? Who knows. "Each figure contains different in-game content, exclusive to North American released product," says Big Fish, so you're SOL, Europe. "Collect all eight for the full experience!"
Since when did Mass Effect decide it was cool to go all Skylanders on us?