Rovio's CEO: Legal Action Against Piracy Is 'Futile'

Like hipsters and Lana Del Rey, we're all a little over Angry Birds, but it's hard not to respect the way in which they've transformed a regular iOS game into multi-million dollar franchise. Now that Mikael Hed, Rovio's CEO, has spoken out against the way the entertainment industry deals with piracy, we have even more respect for Rovio.

Speaking at the Midem Conference in Cannes, Mikael Hed claimed that is was "futile" to threaten pirates with legal action, and even claimed that publishers and developers should find positives in piracy.

"Piracy may not be a bad thing: it can get us more business at the end of the day," he said.

According to Hed, it's all about creating a fanbase, and growing that fanbase.

"We took something from the music industry, which was to stop treating the customers as users, and start treating them as fans. We do that today: we talk about how many fans we have," he said.

"If we lose that fanbase, our business is done, but if we can grow that fanbase, our business will grow."

Angry Birds boss: 'Piracy may not be a bad thing: it can get us more business' [The Guardian]


Comments

    So Mark, are we over hipsters and Lana Del Ray, or are we, Hipsters, and Lana Del Rey all over Angry Birds together?

    :P AMBIGUOUS GRAMMAR TROLL!

    No I'm not avoiding thesis work. SHUT UP.

      -adjusts Raybans-

      Well I've recently been enjoying Crush The Castle

      -fringe flick-

      -sigh-

        Haha. That's SO hipster. Haha.

          http://www.youtube.com/watch?v=G2y8Sx4B2Sk

      I think it's more: Like Hipsters are over Lana Del Rey, we at Kotaku are also over Angry Birds.

    The problem with fans and piracy is that they feel entitled to own the new game without having to pay.

    They give their (ad supported) game away for free, I wouldn't have thought that piracy would be a concern of theirs...

      So they're not allowed to have an opinion on it?

    Don't be presumptuous. Ad's comment does not say that. It does, however, point out a notable limitation of Rovio's perspective.

    Lana Del Rey was cool until she mainstream'd it up by getting album of the week on Triple J. Bitch lost this fan that very day.

      What it wasn't the fact that her billionaire tycoon father was just buying her career? +1 for Lana Del Ray ref.

    Is this the same Rivio that only has 1 game on mobile devices?? I don't think they really have to worry about piracy as much as a REAL game developer does (real investment $$)! I mean there's not much to loose if you copy a flash game and milk it for years!! People play these games because they are too lazy to turn on a system OR they just don't know what they are missing out on!! (please people have some standards for your precious gaming time). Sorry to vent, but I'm totally over the RIVIO and their 2 cents..

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