1.4 Million Unsold Video Games Won't Be Buried

Yesterday, we learned that the video game publisher THQ is sitting on 1.4 million unsold copies of uDraw, a hugely unsuccessful game designed around a tablet peripheral. uDraw was such a disastrous investment -- the publisher lost around $US100 Million on production and lost revenue -- that it is almost singlehandedly responsible for their dire financial straits.

Of course, the moment uDraw was proclaimed dead, the internet at large began making jokes about what would become of this ghastly amount of unsold inventory. Most were picturing a scenario similar to the one that played out in 1983 when Atari wound up with millions of unsold copies of its industry-damagingly huge flop E.T. The Extra-Terrestrial and was rumoured to have wound up burying them in the desert by the truckload.

What would THQ do with so much unsold uDraw inventory? Use them to build a giant, offshore complex like Bioshock's rapture? Blast them into space a la Katamari Damacy? Use them to build homes for underprivileged children?

We asked THQ to ask about this and a representative from the publisher assured us that as far as she knew, the units won't be trashed and will still be sold at retail... but at a much lower price and "perhaps at non-traditional game retailers and discount stores."

Well, it's good to know that we won't be seeing uDraw tablets in the Great Pacific Garbage Patch. We are, however, left wondering what THQ means by "non-traditional game retailers". Will we be seeing uDraws for sale at the gas station? Will there be a uDraw kiosk opening up at your local farmers' market? Will they be put up for sale in those weird electronics vending machines in the airport?

Of course they'll be for sale in the weird electronics vending machines in the airport! They still sell portable CD players in those things.


Comments

    I thought that Atari E.T. thing was an urban myth, and it actually defective stuff steam rolled.But paying 31 million buck for a movie licence in 1982 was maddness.

      Sure as hell isnt an urban myth...

      After people discoverered the location of the site, they even ended up encasing it in concrete... literally.

    i see a grim end for THQ just give up

    uDraw - coming to a catchoftheday catchathon near you soon I suspect...

    They'll put them in a skill tester machine, with 1 good game in the middle.

    What were they thinking? Seriously? Did they do 0 market research?

    The Wii is an insidious contraption that has lead devs down the path to the bottom. I think it is ironic that it is Nintendo, who is praised as the saviour after the 1984 Games crash, is responsible for developers trying to cash grab the fickle mainstream market which has lead to massive failures.

      Er.. this game is released on all platforms...

      Damn that Miyamoto and Iwata.. insidiously tricking poor little THQ and other developers. How do they sleep at night?

        on a giant pile of money with many beautiful women.

    I honestly hadn't heard of this thing until the articles about it flopping started...

    hahaha this is sad my little sister loves udraw...it saddens me that thq lost so much.....

    Why don't they do something useful and donate them to Childrens hospitals around the world.

    If I could buy all the U draw library along with the controller for $10-20 I just might buy it for the lulz

    Why on Earth build such a huge run of a peripheral before seeing how it sold! Even more boggling than green lighting it in the first place.

    Is any of it salvageable for a profit? maybe what they should do is give away free U-Draws with actual THQ products we want.

    It's a shame this thing didn't do better, it had potential for swipe-based gameplay on consoles. If they had an HD version of something like Kirby Canvas Curse, for example, I'd buy one. There was definitely potential for this thing, I guess people are sick of dedicated peripherals with no support.
    Pictionary with Udraw was actually quite fun, some friends and I had an enjoyable, old-school parlour-games type evening with it not long after it dropped from $119 to $28.

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