Activision Blizzard Posts $1 Billion Profit In 2011

12 years ago

February 10, 2012 at 2:30 pm

Activision Blizzard’s profits sky-rocketed in 2011, with the holding company reporting record profits of $US1.08 billion on revenues of $US4.76 billion. We don’t even have a concept of how much money that is.

The success of Modern Warfare 3, the top-selling game of 2011, propelled sales and secured the company more than $1 billion in profits, up from 2010 when profits were $US418 million on revenues of $US4.45 billion.

Activision Blizzard also revealed that Call of Duty: Elite currently has 7 million registered users, with 1.5 million of those users paying the premium fee of $US50.

The company said that they are currently working on Elite 2.0 and another Call of Duty is slated for 2012.

[GameSpot]

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31 responses to “Activision Blizzard Posts $1 Billion Profit In 2011”

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Reign

February 10, 2012 at 2:34 pm

I know this post will probably be passed off as hyperbole (or Hyper-bowl as Julia Gillard says), but Blizzard can sink into a hole for all I care.

The amount they’ve mucked about with Diablo 3, and pushing the SC2 expansion into 2013, I really don’t care about their future.

Reply
1. Blaghman
  
  February 10, 2012 at 2:40 pm
  
  You’re annoyed about Blizzard taking their time on something, now?
  
  Bahahahaha. Sorry, I shouldn’t laugh, but, well, this is Blizzard. That’s what they’ve always done. At least their releases are polished to hell and back.
  
  Reply
  1. Trjn
    
    February 10, 2012 at 2:45 pm
    
    And while we’re on the subject, I’m never buying from Valve ever again until they let us know when Half Life 3 is going to be released!
    
    Reply
    1. El Kapitan
      
      February 10, 2012 at 3:13 pm
      
      Think of all the hats you’ll miss out on, Bunny.
      
      HATS!
      
      Reply
      1. Trjn
        
        February 10, 2012 at 3:22 pm
        
        I already own Hat Hatress 2. It is free after all (and I have two copies of the Orange Box).
    2. Iceleron
      
      February 14, 2012 at 3:00 pm
      
      “At least their releases are polished to hell and back.”
      
      Um.. Did you even remember what World of Warcraft was like wen it was first released? It was EXTREMELY buggy!
      
      Reply
2. Tracey Lien
  
  February 10, 2012 at 2:42 pm
  
  Dat some hyper-bowl.
  
  Reply
  1. Trjn
    
    February 10, 2012 at 2:53 pm
    
    I had a hyper-bowl of cereal the other day.
    
    Happiest day of my life.
    
    Reply
    1. Trjn
      
      February 10, 2012 at 2:57 pm
      
      In hindsight, this comment makes it appear that I’m a stoner.
      
      I’m okay with that.
      
      Reply
PseudoEdge

February 10, 2012 at 2:45 pm

Well, as I see it. Their huge profit comes to the fact that all call of duty games are franchised, recycled assets with little research and development going into each iteration. They should change their name Mctivision.

Reply
Kung Fu Kai

February 10, 2012 at 2:46 pm

In other news, I don’t care.

Reply
Glenn

February 10, 2012 at 2:48 pm

Now if only that could take some of that profit and hire staff for Warcraft 4, I want to see that game before 2020.

Reply
1. Trjn
  
  February 10, 2012 at 2:55 pm
  
  They have staff for Warcraft 4. They’re working on Starcraft 2: Heart of the Swarm and after that the Protoss expansion of SC2.
  
  Reply
  1. Glenn
    
    February 11, 2012 at 9:18 am
    
    Exactly, hire more staff, deliver game before 2020… especially since Warcraft 4 will likely be split into 4 parts.
    
    Reply
    1. Kad
      
      February 11, 2012 at 4:59 pm
      
      5 parts bro. NEW PANDA BASED CAMPAIGN.
      TRUE WAR COMES TO AZEROTH.
      
      Reply
Chris

February 10, 2012 at 3:04 pm

Pshhh game stop made that much from used games

Reply
El Kapitan

February 10, 2012 at 3:11 pm

I think it’s also important to note that the Blizzard ‘wing’ (of Liberty) of the company did not release a title in 2011, Tracey.

Reply
1. El Kapitan
  
  February 10, 2012 at 3:12 pm
  
  Well, that sounded way more formal than it was supposed to.
  
  *removes top hat and monocle and leaves the room*
  
  Reply
[Razor]

February 10, 2012 at 3:27 pm

>Already working on Elite 2.0
Gosh, they just can’t wait to take more money

Reply
1. El Kapitan
  
  February 10, 2012 at 3:29 pm
  
  You realise they’re a business, right? Not a not-for-profit operation. I bet you hate Steam (LOOK AT THEM SELLING STUFF IN EXHCANGE FOR MONEY, WTH!?)
  
  Reply
  1. [Razor]
    
    February 10, 2012 at 4:56 pm
    
    They already have all the money. They have it by milking franchises yearly and selling them at full price up until the next game is out.
    Elite’s just a way to squeeze every last drop out, and now it is a yearly scheme too.
    
    Reply
    1. Glenn
      
      February 11, 2012 at 9:20 am
      
      Let them make it, let them sell it to suckers who only ever play COD games and nothing else… Don’t let it bother you if you don’t buy into it.
      
      Reply
bjg

February 10, 2012 at 3:58 pm

1 billion divided by 15 is 5 devils wiht a 7.

Reply
Crowbar

February 10, 2012 at 4:07 pm

They would have made more profits but there were loses of 80 trillion dollars due to piracy (according to their calculations).

Reply
Jiff

February 10, 2012 at 5:25 pm

$1.08 billion is equal to:
9 million games (at Aus RRP, no less)
108 million pizzas
1080 ferraris (they cost a million dollars each, yeah?)

Reply
Snores

February 10, 2012 at 7:22 pm

Thats a SHITE load of Sparkle Ponies

Reply
Everblight

February 10, 2012 at 8:32 pm

Who needs to push out quality content when you can keep all of the WoWdrones captivated with the bare minimum?

Reply
1. Virus__
  
  February 11, 2012 at 3:22 am
  
  That’s not a very nice thing to say =/
  
  Some of us like World of Warcraft & want more than what you’re saying there. Though it sounds like you’re basing your opinion (which your are entitled to, even if incorrect) what you have heard, not from experience.
  
  Reply
Thermal Ions

February 10, 2012 at 11:36 pm

Nice tidy profit margin they’re working on there.

Reply
Virus__

February 11, 2012 at 3:23 am

Damn I haven’t even played the 3rd Modern Warfare yet to see how the story ends (hopefully) & there’s another CoD slated for this year D= though it was obvious I guess.

Reply
Tero

February 11, 2012 at 5:36 am

Oh but second hand sales are hurting the industry, yeah right. EA has aslo posted their biggest profit in 8 years recently too.

Reply

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Activision Blizzard Posts $1 Billion Profit In 2011

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31 responses to “Activision Blizzard Posts $1 Billion Profit In 2011”

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