On February 21, the Korean National Police Agency and Rovio Entertainment announced the use of the Angry Birds franchise as an ambassador in the campaign to prevent school violence in Korea. The police are hoping to take advantage of the familiarity that young students have of the Angry Birds imagery, which will be used at prevention and public relation centres.
Henri Holm, senior vice president of Rovio Asia, expressed his pleasure in using Angry Birds as a means to help solve Korean social problems.
This shows that the Korean police are recognising that games are not connected to violence. By using the imagery from a game franchise, the Korean police are making a clear, progressive statement. This is in great contrast to the views held by the Ministry of Education, Science, and Technology, which I’ve covered before.
The police are, in fact, connecting games to anti-violence, and it is admirable that they were able to move as quickly as they did to find a partner in the game industry in order to help students get back on the right track.
Using Angry Birds Characters [KNPA]
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