You come to Kotaku every day, right? So it stands to reason that you know all about the E through M ratings that grace the boxes of video games in America. But if you're not a regular reader of this fine site — say, one who buy video games for a younger lifeform — you may not even know that the content ratings exist.
That's why the ESRB's teamed up with Penny Arcade for the latest in a series of PSAs to spread awareness around the ratings and smartphone app. You can see the campaign above with cartoony versions of real parents done in PA artist Mike Krahulik's signature style. One thing's for sure: everyone looks like they're having lots of age-appropriate fun. Find out more about the campaign and the ESRB here.