While Rovio’s already revealed the next galactic entry in their super-successful Angry Birds franchise, there’s still room for them to grow as a business. Right now, the Finnish company’s a one-property entity and even if that property is a ubiquitous and popular as Angry Birds, they’re still at risk if bird-flinging is all they do. If Angry Birds proves to be a fad, then Rovio’s own house will come crumbling down.
But a recent news post at All Things D reports that the company’s possibly looking to acquire or publish games created by other developers. CEO Mikael Hed gets quoted as saying:
“That’s another one of the areas we are starting to be ready for — acquisitions… It would be very easy for us to just go shopping,” he said. “To get lasting benefit is the hard part.”
Hed also mentions another non-Angry Birds game in development, too. It’s going to be a combination of all of these efforts — buying smaller, promising developers, pushing out content that they themselves didn’t create and diversifying the games that they do produce — that will provide the roadmap to Rovio’s future. They’re going to have to do more than just Birds at some point, especially if they want to become a publicly traded company in the future.
Rovio’s CEO on Growing His Flock and Whether to Fly Solo [All Things D, via Gamasutra]
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