Sony Vs Microsoft: A Press Release War For The Ages

IIIIIIIIIIIIIIITTTTTTTT'S TIIIIIIIIIIIIIIIIIME. The Australian NPD figures have been released, and all that's left now is for Microsoft and Sony to pummel each other into press release oblivion.

Iiiiin the Microsoft corner, fighting out of North Ryde, weighing in at 245 pounds, this fighter holds a record of zero wins, one draw (Xbox 360) and two losses (Xbox and the Zune). This fighter is a brawler, flying out of the gates with mainstream Kinect acceptance and online subscriptions. It is the challenger... MICROSOFT

AAAAAAANNNNND in the Sony corner, fighting out of Surry Hills, weighing in at 235 pounds, holding a professional record of two wins (the PlayStation 1 and PlayStation 2), one loss (the PSP) and one draw (the PlayStation 3). This fighter is a press release specialist, utilising the slick skills of Managing Director Michael Ephraim. It is the former, TWO TIME HEAVYWEIGHT CONSOLE CHAMPION OF THE WORLD... SONY!

And now, here's our tale of the tape...

- Microsoft saw its subscriptions on Xbox LIVE subscription base increase by 40 per cent and is claiming that it "bucked the industry trend" with a 5% year on year growth. Microsoft is calling Sony out, claiming the Xbox 360 was the biggest selling console worldwide in 2011.

- Sony is hitting hard with the reach advantage, and the raw stats, claiming a 24.85 per cent increase in unit sales. Sony also has a good ground game, shifting more units of Modern Warfare 3 on the PS3 compared to the Xbox 360. That's gotta hurt...

ROUND 1 Sony's press release comes out swinging, a full two hours before Microsoft's. Sony is clearly ready for this battle. They're leading with the jab, and following up with some lethal leg kicks. They are smashing Microsoft with the numbers here. There are so many numbers in this press release and Sony is showing major confidence in the opening minutes of this bout.

They are quoting a 24.85% year-on-year uplift in unit sales, and 1.5 million consoles in home. These are strong numbers.

“Despite a very eventful year, these results signal the PlayStation platform’s leadership position in the interactive games category in Australia," said Michael Ephraim. "The uplift on PS3 sales was no small feat, in fact, our percentage year-on-year unit growth was triple that of our nearest competitor. In 2012, we plan to further drive this position through our commitment to what PlayStation does best – delivering our customers quality, immersive entertainment experiences that set the benchmark for others to follow."

Michael Ephraim is showing some slick footwork here, but the question is — can Sony keep up the pace in this press release war?

ROUND 2 Microsoft comes out blasting from the ground, Sony has full mount, but Microsoft throws targeted knees from underneath. Five per cent platform revenue growth in 2011, the Xbox 360 was the number one selling console "during the important Christmas sales period". All valid points. This is a much closer round than the first, and Microsoft is landing some serious shots.

David McLean, Director of Consumer Channels Group at Microsoft swings a massive overhand right.

“It’s clear to see that the momentum in this industry is with Microsoft and the Xbox platform," says McLean. "We won at the telling Christmas period, we are standalone in our growth this year and looking at the past five years our consistency is unprecedented. We can attribute this to Xbox’s diversity – we have something truly unique with Kinect, a lineup of blockbuster titles and a complete entertainment offering with movies, music and television on Xbox LIVE.”

It hits Sony on square on the temple, SONY IS ROCKED! But the bell rings before Microsoft could capitalise. WHAT A ROUND FOR MICROSOFT!

ROUND 3 It's the third and final round. Sony rises off the stool. Saved by the bell. Microsoft senses weakness. McLean throws a barrage of blows.

"Xbox 360 is the only console with Kinect and therefore the only way that people can use gesture and voice command to control their television experiences," he says. "Those things, combined with local content and blockbuster titles keep us relevant to consumers."

BUT WHAT'S THIS? SONY SWINGS BACK! THEY'RE EXCHANGING BLOWS OHMYGAWD!

“We are leaders in interactive home entertainment," says Ephraim. "Now, there is a portable step-change coming. This year, PS Vita will provide the gold standard for customers who are seeking connected, uncompromised, immersive portable games experiences. When you look at the kind of gameplay possible with titles such as Uncharted, mobile devices just can’t deliver the breadth and depth of games experience that PS Vita can. Plus there’s Wi-Fi and 3G connectivity and integration of popular social apps such as Facebook, Twitter and Skype, which customers expect from a portable device.”

Double hyperbole figure spin knockout!

Image via Bleacher Report

If you want the proper press releases, read below!

Xbox 360 bucks industry trend

Sydney, Australia, 6 Feb 2012 – Following industry data released by the Interactive Games and Entertainment Association (iGEA) today, Microsoft announced that it was the only platform to show growth in a contracted Australian market during the 2011 calendar year. Microsoft’s Xbox 360 bucked the industry trend with more than 5%1 platform revenue growth during that period.

Coupling this, Xbox 360 was the number one selling console during the important Christmas sales period in 20112, and December 2011 was Xbox’s highest selling month on record3. The period also marks five years of consecutive growth in the Australian market, both in console unit and platform revenue growth – the only console to do so in Australia.

Furthermore, globally Xbox 360 ended the 2011 calendar year as the world’s best-selling current generation console.

David McLean, Director, Consumer Channels Group, Microsoft said the results for Xbox 360 were promising. “It’s clear to see that the momentum in this industry is with Microsoft and the Xbox platform. We won at the telling Christmas period, we are standalone in our growth this year and looking at the past five years our consistency is unprecedented. We can attribute this to Xbox’s diversity – we have something truly unique with Kinect, a lineup of blockbuster titles and a complete entertainment offering with movies, music and television on Xbox LIVE.”

Microsoft also saw its online subscriptions for Xbox LIVE grow nearly 40% in the 2011 calendar year4 showing that even more people are taking advantage of Xbox 360’s online services and partnerships, including FOXTEL on Xbox 3605, Zune Movies and Music6, SBS ON DEMAND7, ninemsn video8, YouTube9, ABC iview10 and Dailymotion11.

“There is no question that the industry is evolving highlighted by today’s iGEA announcement, and we are seeing more people move online to consume content. The Xbox 360 has been able to evolve with our customers and the way that they like to interact with their games and other entertainment,” David said

“Xbox 360 is the only console with Kinect and therefore the only way that people can use gesture and voice command to control their television experiences. Those things, combined with local content and blockbuster titles keep us relevant to consumers.”

ENDS

PlayStation®3 (PS3™) leads Australian console sales in 2011

• PS3 achieves over 24% console unit growth in 2011 • PS3 platform delivers highest unit and value share in the industry

SYDNEY, 6 February, 2012 – Sony Computer Entertainment Australia (SCE Aust.) today announced solid results for calendar year 2011, with official NPD Group Australia data confirming that PlayStation®3 (PS3™) console sales outperformed the competition, driven by a 24.85% year-on-year uplift in unit sales. The total PlayStation 3 platform – which aggregates platform hardware, software and peripheral device sales[1] – also delivered the greatest unit and value share to the Australian games industry, at 25% and 31% respectively. In Australia, the number one software title of 2011, Activision’s Call of Duty: Modern Warfare 3, also sold the greatest number of units on the PS3 format.

Michael Ephraim, Managing Director, Sony Computer Entertainment Australia said: “Despite a very eventful year, these results signal the PlayStation platform’s leadership position in the interactive games category in Australia. The uplift on PS3 sales was no small feat, in fact, our percentage year-on-year unit growth was triple that of our nearest competitor. In 2012, we plan to further drive this position through our commitment to what PlayStation does best – delivering our customers quality, immersive entertainment experiences that set the benchmark for others to follow. This vision is both in the home, and very soon, on the go with PlayStation Vita which launches on February 23.”

PlayStation 3 now has a device footprint in Australia of almost 1.5 million consoles[2] with many people enjoying the convenience of a high definition entertainment solution that offers the choice of Blu-ray disc capability, side-by-side with access to digital services and content. While NPD data tracks physical retail sales, Sony Computer Entertainment Australia also achieved year-on-year growth in online revenues across the PlayStation®Network, which provides a comprehensive digital entertainment ecosystem of games, TV, movie and music content.

Ephraim continued: “We are leaders in interactive home entertainment. Now, there is a portable step-change coming. This year, PS Vita will provide the gold standard for customers who are seeking connected, uncompromised, immersive portable games experiences. When you look at the kind of gameplay possible with titles such as Uncharted, mobile devices just can’t deliver the breadth and depth of games experience that PS Vita can. Plus there’s Wi-Fi and 3G connectivity and integration of popular social apps such as Facebook, Twitter and Skype, which customers expect from a portable device.”

_____________________________

[1] PS3 platform sales as tracked by NPD include first party and third party sales. [1] PS3 numbers reflect life to date to Week 52, 2011 and combine NPD sales data of 1.27 million units and B2B sales of 210K.

ENDS


Comments

    Wow that was quick Mark. For a few seconds the whole article was on the front page sans pictures.

    Also nice article, a much better way of providing the info than just re-typing the press releases.

    I think you should do all of your articles in this style. You made a relatively boring topic very fun to read. Well done :)

    I probably shouldn't have found that as funny as I did.

    Nicely done Mark.

    What on earth is a "Consumer Channels" Group? What an amazing mess of weasel words.

    I vote for not liking that style of article.

    In the picture with the UFC chick, what the hell is the photographer in the military grey top taking a picture of? The bit of skin just above the back of her knee??

      bahahaha, keen eyes there, mate! :D

      Rule 34, isn't it?

    Diaz = the PSPgo

    What I wouldn't give for a video version of this article

    Sorry guys -- just couldn't face writing another dull story about console sales!

    Wait, where does the wii factor in this fight? Or is Nintendo the final boss?

      The Wii is GSP. Injured, getting surgery on its ACL on the sidelines.

      THE WII IS NOT IMPRESSED WITH THEIR PERFORMANCE!

        I think of the Wii as Brock Lesnar.

        Former kingpin who has been suffering from a lack of power (and colon) lately.
        Still capable of drawing big numbers among mainstream fans but no longer being taken seriously by hardcore fans.

        I guess that makes the WiiU THE REEM!

    I guess Nintendo were too busy rolling around making love to each other in their piles of money to put out a press release?

    That PS3 growth figure is pretty amazing for Sony given that 2011 contained the public relations catastrophe that was the PSN hack/outage. Are those numbers actually correct or are they spinning them somehow to be bigger than they actually are?

    Also... did MS claim 360 was the biggest seller worldwide in 2011? From the way I read it, they only claimed to have won the xmas period (which I guess is 4th quarter?), not the entire year?

    And Nintendo watches from the sidelines with both the console and handheld heavyweight championship belts.

    Either way, Sony have a long hard journey ahead of them and it's already looking gloomy considering the Vita.

    Ironic MW3 sold more on PS3, yet BF3 sold more on 360. Go figure.

      Good point... it seems the timed exclusive content is having the opposite of the desired effect?

      I found this the most interesting of everything, MW3 dominates around the world on XBOX... so this shows that AU is still a Sony country (excluding the Wii).

    Xbox handheld, please.

      do you really want to have to pay to use it?

        http://www.kotaku.com.au/2012/02/psn-update-stops-users-from-accessing-paid-content/

        Probably worth paying a little extra. :P

          Yeah, that'd be money well spent.

          http://www.kotaku.com.au/2012/01/this-might-be-the-reason-behind-the-xbox-live-hacks/

            No service is without issues. It's the severity of the issues and the compensation. that makes the difference.

              The severity of the case with xbox isn't less its just different, when you shake your head, block your ears all the while singing "can't hear you, can't hear you, can't hear you" while playing customers get screwed over, that is in itself negligence.

              I am not saying the PSN/SEN (who cares) is a saint, this generation has been so full of bumps its ridiculous, but to coddle one brand over another and then blindly defend it when there was an obvious case of them not giving a damn about you (the customer) outside of what is required by the law is pretty stupid.

              I remember when the Xbox360 was released and so many of my friends touted its awesomeness only for it to bite the dust a week later and them still give every excuse under the son as to why it happened when the reality is that companies don't give a damn really at the end of the day, they don't care about you or your three hundred Facebook friends, at the end of the day you only matter when your contribution (or lack there of) makes a noticeable difference to their bottom line.

                So XBL has suffered from one of the biggest data breaches of all time?

                  Sony suffered from one of the worst motherboards ever created? oh wait...

    I love UFC and I love this article!

    found it annoying. But then again im a numbers person

    A shocking performance by Serrels today. Its as though he's lost touch with the fans. What he should be doing is going out there with the game in mind, none of this all flash-no-follow-through that he's been dragging along for a while now. The sport doesn't need journalistic integrity, it doesn't need to engage the fans.

    What it needs is a copy/paste job from another site and a sentence that doesn't really say anything. And lets not forget a big, flash, pointless picture to pad the scroll bar out.

    Here's hoping he pulls his game up next season or Plunkett is going to steam roll through to the cup once again.

    Don't know how the Vita swayed the decision back to a double knockout. We are talking consoles, not portables.

    I read that entire article in my head in Joe Rogan's over-excited voice.

      I had Bruce Buffer's voice!

        Yeah, for the "IIIIIIIT'S TIIIIIIIIME!" bit, but the play by play is all Rogan. I know it wasn't Goldie, or he'd be speaking like Yoda.

          I can imagine Mark holding out a card and jumping from side to side....FIGHTING out the left corner. Bruce Buffer FTW

    Sony are on a path to bankruptcy. The mighty always fall when they rest on their laurels and fail to move forward and explore every new technology.
    They slaughtered the Saturn and N64 back in the 90s, but this was because the Playstation WAS the new technology, now they're just doing the 'bigger and better' thing.

      Hate to break it to you, but the PS3 is the "new technology" when you compare it to current generation consoles. As is the Vita in terms of handhelds.

    I'm just glad there is a decent competion, not since the megadrive/snes days has there been such a close fight in the land of Oz.
    Opps forgot about the wii, but that dosen't count right?

    Mark...

    Earlier today I posted a comment along the lines of "I'm losing my faith in Kotaku".

    You just re-instilled that faith. Good article mate.

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