The New Xbox 360 SKU Is White — This Means It’s For The Family


If Nintendo has taught us anything about colours and consoles it is this: white is for family, pink is for girls, black is for hardcore gamers and red is for… um. Mario. Microsoft has learned those lessons well. Today they’ve shipped a new SKU of the 360 for the family, and it’s white. Makes sense.

The console costs $399.95 and comes with a white Kinect, Kinect Sports, Kinect Adventures, and a three month subscription to Xbox LIVE Gold.

It’s white. This means it is for the family.

According to Microsoft this console has shipped today, and will most likely be in stores tomorrow, for all of you who don’t already have an Xbox 360 (which I’m guessing is none of you). We received some early tips about this SKU from some retailers, so we think some stores may actually already have the console early.

Apparently this white Xbox 360 is a ‘while stocks last thing’. Which is most likely code for ‘please everyone rush out and buy this thing now’. Still, it’s white — and if you have a family it’s undoubtedly the colour for you!


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