Free Apps Like Angry Birds Are Eating Your Phone's Battery

Wondering why your phone keeps dying after a session or two of Angry Birds? One study says it's because you're too cheap to pay.

According to scientists at Purdue University, who examined apps on Windows and Android-based phones, free applications only require about 10-30 per cent of the energy they actually use. On the flip side, the scientists say that a whopping 65-75 per cent of that energy goes towards powering third-party advertisements — the ones that keep those apps free. Buying the premium versions of games like Angry Birds could help alleviate this problem.

In other words, free apps aren't really all that free.

Free apps eat up your phone battery just sending ads [New Scientist, via Touch Arcade]


    I just flick my phone to airplane mode before I start playing. No ads.

      I just turn off the internet connection, or rather, don't turn it on.
      I think I've had one game not work when I do that, but is usually fine.

    I rooted my GNex and installed an ad-blocker... also use a task killer to properly close games after exiting them.

    +Tasker +Angrybirds -Data Connection

    Some games require an active internet connection for DRM. Also, some are more blatant in their advertising than others. Draw Something Free for any platform is a serious offender.

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