Sanrio, maker of all things Kitty, is joining forces with underwear maker Hanky Panky for a line of Hello Kitty intimates.
Lingerie featuring the iconic Japanese character (who is really British!) will cost anywhere between US$27 and US$98, depending on the piece.
According to Sanrio's David Marchi, "A lot of people think this is jut a brand for kids and teens, but many women 18 years and older have grown up with Hello Kitty and can relate to the brand in a more adult way."
Relating in a more adult way? Gives a whole new meaning to Hello Kitty.
Sanrio and Hanky Panky Ink licence for Hello Kitty Intimates [WWD via Racked via I Am Chubby Bunny via Fashionista via ANN]