I Messed Up My Video Game Kickstarter. Now, I’m Fixing It.

I Messed Up My Video Game Kickstarter. Now, I’m Fixing It.
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Three weeks ago, we launched a Kickstarter page for our project, “Crowdsourced Hardcore Tactical Shooter”. With a week to go, we have reached, as of this writing, just over $US70,000 dollars of our $US200,000 goal, putting us at 35 per cent funded. If we stay at our current rate, we won’t get funded.

So what did we do wrong?
There are three primary points (based on feedback from the internets), that we screwed up on. First, I lack the instant name recognition that Tim Schafer or Brian Fargo has, and we weren’t clear of the experience of the other team members. Next, our video was not exciting enough and the quality wasn’t up to the standard it should have been. Lastly, we were too vague about the details of the project, lacked assets to show, and didn’t properly differentiate our concept from other shooters on the market today. Oh, and the name SUCKED.

So what are we doing about it?
Kickstarter is a crazy ride; you have your good days and your bad days. It would be easy to close our eyes, hope for the best, and slink away if we didn’t make it. But that’s not how we roll. We have redoubled our efforts over the past week, partnering with a local video production company to make what we hope is a kick-arse video. We commissioned AWESOME concept art from Charles Guan, and partnered with actor Matt Corboy and composer Rich Douglas to help promote the project. And we named the damn thing, holding a fan concept to create a logo splash image. TAKEDOWN is born.

Tonight is the night!
Tonight, we will launch a completely “reloaded” Kickstarter page with more detailed information on TAKEDOWN and the team, a crazy new video and new concept art. Much of this content has been vetted or advised on by our community, which is how we will work on the game as well.

Will we be successful? Time will tell. We’ll write a postmortem for other game developers to learn from, so no matter what we hope to make the landscape better for others. But no one will be able to say we gave up.

Check out our Kickstarter page here, and our website at serellan.com. Follow us on Twitter at @Serellan, and follow us on Facebook at Facebook.com/SerellanLLC.


  • Kotaku, can you perhaps insert an intro of some sort here? It took me a while to realise that this isn’t really a game being made by Kotaku and this Christian Allen isn’t a regular writer.

    • It’s a throwback to the good old tom clancy games like rainbow 6 rather than the modernised COD style ones like GRAW2 and Vegas 2. But yes I hope it has a bit more meat to it than just a HD version of rainbow6 (although come to think of it – thats not a bad idea)

  • Yeah that’s his problem no evidence of what they were planning on doing

    Schafer has a history with adventure games so I view that as a style of pre concept work

    When it comes to Wasteland 2 well it’s a sequel to an established game so there is some previous example of what it could be like

    Banner saga had a video showing off the game board mechanic.

    But if you don’t have the time/money to at least have some sort of concept art or previous work and the like your not getting my money.

  • I saw the page when I was donating for wasteland, but the page just came across as a random pipe-dream for a couple of low experience on the net.

    The revamp is a good idea, people want to know they’re supporting people who have a real chance of completing the project.

  • they want funding for a video game… based on video footage they shot? I won’t trust any trailer that doesnt feature any gameplay footage, why would i go for a trailer that doesnt even involve a game?

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