Japan Is Now Studying Its Geeks

Japan Is Now Studying Its Geeks

“Otaku” in Japanese is usually to refer to individuals who are really into things, whether that be trains, movies, or video games. There are a wide variety of different otaku, but within the last few years the word “otaku” has become shorthand for gaming, anime, or idol diehards.

The stigma surrounding the word is on the decline, and otaku are now viewed as the country’s hit makers. Take Akihabara idol group AKB48, which has sold a staggering 6 million CDs. The group started out as an otaku favorite; it’s now mainstream.

Japanese advertising monolith Dentsu is creating an otaku “research lab” to studying Japanese nerds in hopes of pinpointing their likes and creating the next big otaku hit. In other words, to help churn out more focused tested crap.

「オタク」を研究 ヒット探す嗅覚盗め [産経ニュース]

(Top photo: 電車男 | 東宝株式会社)


    • A) You are commenting on an article written by a member of the Japan team, who are unlikely to comment on a game aimed at the west.

      B) Nobody cares, go back to IGN troll.

  • fffff using a picture from the Densha Otoko drama but not mentioning it? Rage. Based on a true story (I refuse to believe otherwise) about an otaku who stands up to a drunk lout harassing a girl on the train and ends up going out with her. A love story for the digital age.


    Also the best Japanese drama that doesn’t involve a teacher inspiring their students to succeed via yakuza connections/baseball/insert gimmick here ever.

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