Japan Is Now Studying Its Geeks

"Otaku" in Japanese is usually to refer to individuals who are really into things, whether that be trains, movies, or video games. There are a wide variety of different otaku, but within the last few years the word "otaku" has become shorthand for gaming, anime, or idol diehards.

The stigma surrounding the word is on the decline, and otaku are now viewed as the country's hit makers. Take Akihabara idol group AKB48, which has sold a staggering 6 million CDs. The group started out as an otaku favorite; it's now mainstream.

Japanese advertising monolith Dentsu is creating an otaku "research lab" to studying Japanese nerds in hopes of pinpointing their likes and creating the next big otaku hit. In other words, to help churn out more focused tested crap.

「オタク」を研究 ヒット探す嗅覚盗め [産経ニュース]

(Top photo: 電車男 | 東宝株式会社)

Comments

    Get youre shit together kotaku! Halo 4 screensots have been released officially! http://www.gamefocus.ca/news/16255.html

      A) You are commenting on an article written by a member of the Japan team, who are unlikely to comment on a game aimed at the west.

      B) Nobody cares, go back to IGN troll.

    Youre right about the first point..

    I don't see how im a troll...

      A troll is someone who writes a deliberately provocative message. You wrote a provocative message.

        So any kind of post that somehow provokes is trolling. Wow.

        No a troll is someone who puts out a comment that is designed to get an emotional response from someone else. It comes from the idea of putting bait on a line and waiting for the fish aka another reader to bite and engage in a heated argument. Just because its provocative doesnt mean its a trolling. Eg of trolling going on to an article about a Mac malware problem and going "But i thought Macs didn't have security issues and that it was only Windows" . This particular comment is designed to get Windows users angry and have them rage that Macs are just as vulnerable as windows and that windows only seem to have a higher infection rate due to the higher numbers of windows user meaning that hackers are more likely to target them. etc

    fffff using a picture from the Densha Otoko drama but not mentioning it? Rage. Based on a true story (I refuse to believe otherwise) about an otaku who stands up to a drunk lout harassing a girl on the train and ends up going out with her. A love story for the digital age.

    http://en.wikipedia.org/wiki/Densha_otoko

    Also the best Japanese drama that doesn't involve a teacher inspiring their students to succeed via yakuza connections/baseball/insert gimmick here ever.

      Whoops, that "wrong" comment was aimed at Curistofa

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