If you hear something outside of your window, do not be alarmed. It’s just the Reapers. To pump us up for Mass Effect 3‘s launch tomorrow, the brilliant minds at BioWare have constructed an alternate reality on Twitter in which the series’ menacing villains have arrived on Earth’s soil. Using the hashtag #solcomms, participants have spent the day tweeting fake news and survival strategies for the catastrophic Reaper invasion.
A BioWare representative told me this afternoon that the ARG may be linked to midnight Mass Effect 3 launch events throughout the country. The highly anticipated action role-playing game will be out in Australia on Thursday for Xbox 360, PlayStation 3 and PC.
Twitter user @Editwithmouse tweeted the above picture of Reapers outside his window.
I’m participating too.