The list of Australia's most trusted brands has been released and there are a few surprises in there. But the biggest surprise, for me at least, is how many of the brands are tech related.
I think it's endemic of just how ubiquitous the use of technology has become in our everyday lives. The Brand Asset Valuator identified 12 'Brands for the Future' and a vast majority of those choices are tech related.
- Windows 7
Note that there is only one video game brand -- not counting Apple and, let's be honest, who is? That brand is Wii. It's one of those things that simultaneously makes sense, yet makes no sense at all. The Wii, for a vast majority of folks, is the console consumers bought and left to gather dust after Wii Sports got tiresome, but at the same time it's a brand that's become associated with 'family fun'. I think that probably accounts for the trust in the brand. That and the fact that it's a fairly robust piece of technology.