The social gaming giant behind games like Farmville, Castleville, and Mafia Wars has splashed out $US210 million to buy out OMGPOP, the developer of the Draw Something app.
OMGPOP's Draw Something, a Pictionary-esque social game, has been a breakout success that is reportedly earning the company $US250,000 a day. The Wall Street Journal has reported that Zynga paid $180 million for the 40-person studio plus an additional $30 million on employee retention payments.
The acquisition of OMGPOP means that Zynga also gets all of OMGPOP's 35 social games.
OMGPOP CEO Dan Porter said that Draw Something will stay true to players and not change under Zynga.
"Zynga offered us a chance to focus on Draw Something — they know the power of the game and they planned with us how to let it keep rolling in the same fun, irreverent, social way that it has been," Porter said.
"That was really important to us. The game will stay true to you and what you love, and it's my solemn vow that the magic of Draw Something will not change."