Bethesda Applies For A 'Fus Ro Dah' Trademark

This is what happened in my house throughout December: anytime either myself or my wife did something annoying — say my wife tried to watch Gossip Girl, or I started singing 'Poker Face' really loudly (it happens) — we would just scream 'FUS RO DAH' at one another! Skyrim people will understand. Zenimax has recognised the way this phrase has seeped into the vernacular of popular culture and decided to try and trademark it.

As reported by Fusible, Zenimax has taken the appropriate steps required to trademark everyone's favourite Dragon shout. Makes sense. It seems like everything from ringtones to backpacks and bobble head dolls have been covered. We could be looking at a whole lot of merchandise here folks.

When Game Informer approached Bethesda for comment, the reply was simple: "just protecting our brand".

This will forever be my favourite 'Fus Ro Dah'.

ZeniMax Media files several trademarks for Dragon Shout “Fus Ro Dah” [Fusible]


    Where is the fricken DLC F&@k sake

    So from now on.. I have shout FUS ROH DAH (tm) ?
    Brought to you by Carls Jr.

    They didn't think of trademarking it when they made it the focal point of the trailer?

    HAHAHA! Love that video. Thats hilarious

    Awaits 'Arrow in the knee' trademark.

    I support this. Well, it's more reasonable than trademarking the word "scrolls" at least. :)

    Pretty sure there's too many Fus Ro Dah's out there now for them to TM it. Hopefully at least.

    Well, at least no one else is trying to trademark it before them...

    Imagine that, some random guy, lined up, paper work all ready to trademake "FUS ROH DAH".. then suddenly BAM!!!
    Arrow to the knee....

      Mental note..... check spelling before posting....

      It would be totally like someone stole their sweetroll or something.

    What a bunch of sissies.

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