Not being the biggest fan of Call of Duty, I find it a little hard to judge the success of Call of Duty Elite — the subscription service Activision launched last year alongside Modern Warfare 3. The launch was troubled, however, but according to Activision product director Noah Heller, the service is starting to make up some ground.
"We still have to prove ourselves," he claimed, speaking to MCV.
"There’s a lot of people we pissed off all the way back to November, and we have to show them we are not going to let that happen again. But we have started fulfilling our promises and people are starting to get it is real value for money."
In the beginning it always seemed to me as though Call of Duty Elite was a hard sell — but it wasn't necessarily a product for someone like myself — who casually spends a couple of hours with each iteration and moves on. It's for the fans who play year in year out.
Is anyone out there a subscriber to Call of Duty Elite? How has your experience been with the service?