Day One DLC Isn't Always Evil, Says Borderlands 2 Guy

Everyone hates day one DLC. But even haters of the practice don't really understand why it exists.

The exact procedure that goes into launching a game means that developers aren't always on-hand with a game up until to the day it is launched. Teams are left free to work on bugs, patches, or extra content after the game has entered its alpha stage.

Gearbox senior producer Sean Reardon finds it unfortunate that the wider community of gamers does not understand this procedure, but to him it's also understandable. He loves working on DLC, and in fact was the producer for the DLC on the first Borderlands title. DLC, he says, is not always evil.

I can imagine a situation where the game is in certification for five weeks before it comes out. It's actually off our hands. Day one feels different to me than on-disc. On-disc means that at the time of going into certification I've done extra work and decided, you know what? I'm not going to give you that. I'm going to cordon that off and ask you for more money later on. There's a line there.

I'm going to go home and I'm not going to get my $US60 worth. Then they're going to charge me more to unlock the thing I should've gotten the first time. That's horseshit. That's actually horseshit. And I firmly believe that.

It's safe to say you won't be seeing any on-disc DLC with Borderlands 2. Reardon says he is going to push his team to put every bit of effort into creating a complete game for launch, and then push them even further for any potential content thereafter. "The only work that had happened before shipping Borderlands 1 was to enable the fact that we could even have DLC. There's actually a lot of work to make that possible to not exclude that option."

The first title's DLC gave players new settings, creatures, vehicles and gameplay modes that convinced gamers to revisit their gameshelves for Borderlands 1. For those of you who were as addicted to the game as I was, the downloadable content was both a welcomed addition as well as the perfect excuse to keep playing. Any potential Borderlands 2 DLC will hopefully inspire the same amount of creativity from the development team.


    I think if the DLC is in someway part of the core experience then yes it's not right to sell you %90 of the game. But if it is additional content I think the developer/publisher has every right to charge for it and even co-develop or plan DLC as part of the budget and project. Games cost allot of money to make, they should be able to dictate the terms of how much they want for it. If people don't like it then they don't have to buy it. The best analogy I have heard is that when a car manufacturer designs a new model they often create additional 'options' which cost extra from the base model. People don't complain that they should get all the options because they were created at the same time as the car.

      If they wabt to dictate the price for their complete game at launch then they should charge the desired price. That way they get the money not MS and Sony. It also means those without a usable Internet connection for their console can still play the game as intended.

        If that was the case then no one would buy that car fully optioned because it would be too expensive. So the car manufacturer would stop making models with those options and producing cheaper cars with less features. Which means less choice for the consumer.

    people need to stop crying over every little thing that happens in regards to games that they dont agree with. if your not happy with cost of dlc, whether its day 1 or not, dont buy it.

      That's a cop out answer to a wider ethical issue. I mean .... you'd agree to my following rhetoric questions/answers wouldn't you?

      Would you be happy a games content was cut that happened to one of your most anticipated game?
      - I'm think your gonna say.

      If you purchased a book or song and at the last minute before your transaction, as mandated by the publisher, they decided to take out a chapter or verse would you be happy?
      - I'm gonna say.... that your gonna say, no.

      What happens if this becomes a thing a majority of publishers do? The complete experience of a game is gonna cost more than $120 .... does that sound pleasant to you?
      - I'm gonna put no on this one also.

      People who say "just don't buy it" or even something like "well if you hate your job than find another" in a hardline attitude as if everything is as simple as that should have a good look at themselves. Sure we usually always have choices but telling people in a blunt sort of way as if there isn't other consequences is idiotic.

      The fact is, I know you do literally agree to my three questions in the most blunt way but I sense you are not happy with the way it's been formed or whether it's missing any other facts or notions that backs your original comment. So if I were you I wouldn't be so blunt again.

      I think the most important thing to take away from this article is that even this producer thinks that on-disc unlockable DLC is "horseshit".

      People should stop defending on disc DLC.

      now back to day 1 DLC....its less evil but still a pretty dumb move. Instead of continuing to work and milk a supposedly "finished" game, why not get your developers to work on a new game instead?

    Yes day 1 is definitely not the same as on-disc. Granted I don't like DLC in general but my only issue with day 1 is that it is day 1. Basically I just find it really strange to have DLC available when really nobody needs it; I mean people just bought the game! There could be like 40 hours of gameplay in said game and already you're telling me that I might like more?

    To me it's the same as releasing an ordinary cut and directors cut movie side-by-side: Which one do you pick? How do you even know you want more? You'd probably guess you want more simply because you're "missing out" by choosing ordinary cut.

    The thing I really like about expansion packs and expansion style DLC is that when it comes so much later down the track it really is, "Hey man you really want this and you'll know that it will really add to your game.

    I think this is an apt analogy:

    Honestly, I see day 1 DLC in pretty much the same light as on-disc DLC. Just because the content isn't on the disc doesn't mean the game you buy isn't still incomplete. It's just that the content happens to be located elsewhere.

    They are purposely keeping content away from us to get more money. Some would argue, what's the difference between releasing it on day one and DLC that comes down the line. I see DLC that is developed and released after the game is relased like expansion packs. Expansion packs feel like they were developed with the intent to extend the experience first with making money as an afterthought (I know that's not true, but it just feels much more right).

    When its disk locked content fu. Makes us irrate, makes many pirate. Times ten if you fancy restrictive crap always on drm and origin like money from data.

    Even if seperate I don't like it coming out same day. 100% price should = 100% of game. I like dlc as expansions and I expect expansions to expand after the fact. Before and I feel sore. When I feel sore I am tight with my wallet and am looking elsewhere for better treatment.

    I understand the need for pre-order bonuses form the biz perspective but I wish they would stick to collectors tins,keychains and minor things. When the cake winds up half baked and called done or someone takes a knife to it before the sale we get irrate. People pirate. Helps no one.

    If in 3 months they make a 5 hour expansion to sell seperate I will only make happy peeps. But this crap brings rage. I def won't be buying new and instead will be buying used once it trades 20-30. Why? To make up on the price for the reaching the devs are doing. And they will wind up with nothing of my money rather a fellow gamer will get some money back.

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